Enom 2011 Annual Report Download - page 60

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As a percentage of revenue:
Year ended December 31,
2009 2010 2011
Revenue 100.0 % 100.0 % 100.0 %
Operating expenses: — —
Service costs (exclusive of amortization of intangible assets) 57.7 % 51.9 % 48.0 %
Sales and marketing 10.1 % 9.7 % 11.5 %
Product development 10.9 % 10.5 % 11.7 %
General and administrative 14.4 % 14.8 % 18.3 %
Amortization of intangible assets 16.2 % 13.3 % 14.5 %
Total operating expenses 109.3 % 100.2 % 104.0 %
Loss from operations (9.3)% (0.2)% (4.0)%
Other income (expense) — —
Interest income 0.3 % — % — %
Interest expense (0.9)% (0.3)% (0.3)%
Other income (expense), net — % (0.1)% (0.1)%
Total other expense (0.6)% (0.4)% (0.4)%
Loss before income taxes (9.9)% (0.6)% (4.4)%
Income tax expense (1.4)% (1.5)% (1.3)%
Net Loss (11.3)% (2.1)% (5.7)%
Revenue
Revenue by service line was as follows:
% Change
Year Ended December 31,
2009 to 2010 2010 to 2011
2009 2010 2011
(In thousands)
Content & Media:
Owned and operated websites $ 73,204 $ 110,770 $ 157,089 51% 42%
Network of customer websites 34,513 42,140 48,361 22% 15%
Total Content & Media 107,717 152,910 205,450 42% 34%
Registrar 90,735 100,026 119,416 10% 19%
Total revenue $ 198,452 $ 252,936 $ 324,866 27% 28%
Content & Media Revenue from Owned and Operated Websites
2011 compared to 2010. Content & Media revenue from our owned and operated websites increased by $46.3 million , or 42% , to $157.1 million
for the year ended December 31, 2011 , as compared to $110.8 million for the same period in 2010 . The increase was largely due to increased page views and
RPMs. Page views on our owned and operated websites increased by 26% , from 8,234 million page views in the year ended December 31, 2010 to 10,378
million page views in the year ended December 31, 2011 . RPMs on our owned and operated websites increased by 13% , from $13.45 in the year ended
December 31, 2010 to $15.14 in the year ended December 31, 2011 .
Page views and RPMs increased by 26% and 13%, respectively during the year ended December 31, 2011 when compared to the corresponding
prior-year period. The page view increase included the impact of a website product enhancement we implemented in the second quarter of 2011 with respect
to the presentation of photo-centric content on certain
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