Electrolux 2002 Annual Report Download - page 18

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    
Consumer Durables
Consumer Durables comprise mainly white goods, i.e., refri-
gerators, freezers, cookers, washing machines, dishwashers,
room air-conditioners and microwave ovens. In 2002, these
products accounted for approximately 77% of sales for this
business area, which also includes floor-care products, as well
as garden equipment and light-duty chainsaws.
M 
Electrolux is the leading white-goods company in Europe and
Australia, and has substantial market shares in the US, Brazil,
India and China.
The Group is the world’s largest producer of floor-care prod-
ucts, lawn mowers, garden tractors, and other portable petrol-
driven garden equipment such as chainsaws and trimmers.
W 
Sales of white goods in 2002 rose to SEK 85,929m (82,732).
The European operation accounted for approximately 50% of
sales, and North America for approximately 40%.The remain-
der referred mainly to Australia, Brazil and China. Operating
income increased considerably from the previous year, prim-
arily as a result of a marked improvement in income in North
America.
Operations in Europe
Industry shipments of core appliances in Europe increased in
volume by almost 1% compared with the previous year. Growth
referred mainly to Eastern Europe, in particular Russia,Turkey
and Hungary. Shipments in Western Europe declined by almost
2%, falling by 3% in Germany and 1% in the UK.
Group sales of appliances in Europe increased over the
previous year, particularly in Eastern Europe and with respect
to key accounts.The Group strengthened its market shares in
both Western and Eastern Europe. Operating income showed
a substantial improvement, with a higher margin.The improve-
ment resulted principally from higher volumes, lower costs for
materials, and improved internal efficiency, as well as the effects
of restructuring.
The new Bluprint product range features beech-wood handles. It’s available in the
Frosty Blue shown here, as well as in Frosty Champagne or white.
•Market for core appliances largely unchanged in Western Europe,good growth in
industry shipments in USA
•Strong improvement in income and margin for appliances in North America,
but from low level in 2001
•Continued positive trends in sales and income for appliances in Europe
•Marked downturn in income for appliances outside Europe and North America
•Strong growth in sales and income for European outdoor operation
The Group’s Eureka subsidiary is one of the two
largest producers of vacuum cleaners in the US.