Einstein Bros 2011 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2011 Einstein Bros annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 74

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74

Form 10-K
http://www.sec.gov/Archives/edgar/data/949373/000119312512092597/d260635d10k.htm[9/11/2014 10:08:30 AM]
well as the Code of Conduct that applies to all directors, officers and associates of the company. Amendments to these documents or waivers
related to the Code of Conduct will be made available on our website as soon as reasonably practicable after their execution.
8
Table of Contents
Executive Officers of the Registrant:
Name Age Position
Jeffrey J. O'Neill 55 President, Chief Executive Officer and Director
Emanuel P.N. Hilario 44 Chief Financial Officer
Rhonda J. Parish 55 Chief Legal Officer and Secretary
Jeffrey J. O’Neill. Mr. O’ Neill joined us in December 2008 when he was appointed President and Chief Executive Officer. Previously,
Mr. O’ Neill worked for Priszm Income Fund from April 2005 to November 2008. At that time, Priszm was a publicly traded Canadian restaurant
income trust with a portfolio of popular brands such as Pizza Hut and Taco Bell and was one of the largest independent KFC franchisees in the
world. Mr. O’ Neill joined Priszm as President and Chief Operating Officer and was promoted to Chief Executive Officer in January 2008.
Mr. O’ Neill began his career in Brand Marketing with The Quaker Oats Company. In April 1999, he joined PepsiCo as the President of Pepsi Cola
Canada. In 2002, PepsiCo acquired the Quaker Oats Company and in January 2003, Mr. O’ Neill returned to Chicago to help lead the integration of
the Quaker Oats/Gatorade acquisition. Mr. O’ Neill has an Honors Bachelor of Business degree from the University of Ottawa.
Emanuel P.N. Hilario. Mr. Hilario joined us in May 2010 as Chief Financial Officer. Previously, Mr. Hilario served as the Founder and
Managing Director of Koios Path, LLC, a management advisory and consulting services company from May 2009 until May 2010. Prior to that, he
served as Chief Financial Officer of McCormick & Schmick’ s Seafood Restaurants, Inc. from April 2004 until May 2009 and was elected to their
Board of Directors in May 2007 where he served as a Director until July 2009. From April 2000 to April 2004, Mr. Hilario served as Vice
President and Chief Financial Officer of Angelo and Maxie’ s, Inc., which was formerly known as Chart House Enterprises, Inc. Mr. Hilario began
his career at McDonald’ s Corporation. Mr. Hilario holds a B.S. degree in Commerce and Accounting from Santa Clara University.
Rhonda J. Parish. Ms. Parish joined us in January 2010 as Chief Legal Officer. Before joining us, she took a personal sabbatical from August
2008 to December 2009. Ms. Parish worked for Denny’ s Corporation from January 1995 to July 2008. She joined Denny’ s Corporation as Senior
Vice President and General Counsel and was promoted to Executive Vice President/Chief Legal Officer and Secretary of Denny’ s Corporation in
July 1998. Prior to this, Ms. Parish served as Assistant General Counsel for Wal-Mart Stores, Inc. Ms. Parish received a B.S. degree in Political
Science from the University of Central Arkansas and her J.D. degree from the University of Arkansas School of Law.
9
Table of Contents
ITEM 1A. RISK FACTORS
The following important factors, among others, could cause the actual results to differ materially from those indicated by forward-looking
statements made in this report and from time to time in news releases, reports, proxy statements, registration statements and other written
communications, as well as verbal forward-looking statements made from time to time by representatives of the Company. An expanded
discussion of some of these risk factors follows. The list of risk factors below is not exhaustive. Additional risks not presently known to us or
which we currently consider immaterial may also adversely affect our business, financial condition or results of operations.
Risk Factors Relating to Our Business and Our Industry
General economic conditions, including continuing effects from the recent recession, have affected, and could continue to affect, discretionary
consumer spending, particularly spending for meals prepared away from home.
We, together with the rest of the restaurant industry, depend upon consumer discretionary spending. The recent recession, coupled with lay-
offs, high unemployment rates, foreclosures, bankruptcies, falling home prices and other economic impacts has affected consumers’ ability and
willingness to spend discretionary dollars. In recent years, restaurants industry-wide have been adversely affected as a result of reduced consumer
spending due to these and other factors. If the weak economy continues for a prolonged period of time or worsens, it could further reduce
discretionary consumer spending, cause consumers to trade down to lower priced products within our restaurants, and/or shift to competitors with
lower priced products, which in turn could reduce our guest traffic or average check. If negative economic conditions persist for a long period of
time or worsen, consumers may make long-lasting changes to their discretionary purchasing behavior, including less frequent discretionary
purchases on a more permanent basis. Adverse changes in consumer discretionary spending could be affected by many different factors that are out