E-Z-GO 2011 Annual Report Download - page 5

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2011 was an outstanding year for Bell, now our largest business
segment. Bell grew its sales to $3.5 billion—a 9 percent gain—
and achieved robust profit performance. Its $521 million net
profit set a record for this business segment, generating a $94
million profit improvement for the year.
With a half century of experience building rotorcraft for the
armed forces, Bell continued to excel with its military programs
in 2011, strengthening its reputation for operational reliability
and combat-proven toughness. Deliveries of 34 V-22s,
25 H-1s and other military rotorcraft along with diverse
support services contributed more than $2 billion to Bell’s
2011 revenues. Many milestones were reached during the year.
The V-22 Osprey—the world’s only actively deployed tiltrotor
aircraft—surpassed 120,000 flight hours for the U.S. Marine
Corps and U.S. Air Force Special Operations Command during
the year. Our teams also delivered the U.S. Marine Corps’
newest attack helicopter, the AH-1Z, which received the U.S.
Navy’s operational designation ahead of schedule. The Bell
OH-58 Block II successfully completed several test flights,
and is being developed as a cost-efficient, high-performance
alternative for the U.S. Army’s Armed Aerial Scout helicopter.
On the commercial side, Bell saw an improved flow of new
orders as it ramped up investments in new product development
and sales capabilities. Commercial bookings nearly doubled in
2011 compared with the prior year. As customers increasingly
seek mission-specific helicopters with specialized configurations,
Bell continued to innovate with advanced solutions in 2011.
For example, the Bell 407GX™ was introduced as a new
variant of the popular 407, adding a state-of-the-art glass
flight deck. Bell also unveiled the 407AH™, a commercially
available helicopter designed for law enforcement and
paramilitary missions. Behind the scenes in 2011, Bell’s top
engineers entered into the detailed design phase of the 525
Relentless™— the company’s first super medium twin jet-engine
helicopter. With its outstanding speed and range, the Relentless
will be built to meet demanding missions such as those in the
offshore oil and gas industry.
While great energy was directed toward new products in 2011,
Bell also steadfastly defended its top ranking for customer
support. For the 18th consecutive year, Bell was ranked first
in customer support and service by the readers of Professional
Pilot magazine. And for the sixth straight year, Bell was the top
pick for rotorcraft product support among readers of Aviation
International News. This commitment extends far beyond U.S.
borders. In Singapore, Bell and Cessna began construction of a
unified service, support and training facility to serve customers
throughout the Asia Pacific region.
Bell moves ahead to 2012 with greater capacity to win new
business worldwide, and with an unwavering commitment to
stay at the leading-edge of vertical lift technology.
BELL CREATED NEXT-GENERATION ROTORCRAFT
AND ACHIEVED RECORD PROFIT PERFORMANCE.
BELL HELICOPTER
4
PERFORMANCE HIGHLIGHTS
(In millions) 2011 2010 2009
Segment Revenues $3,525 $3,241 $2,842
Segment Profit $521 $427 $304
REVENUES BY REGION
2011
2011
76% United
States 3% Middle
East
9% Asia Pacific 2% Africa
5% Latin Am.
& Mexico 2% Europe
3% Canada