Dow Chemical 2009 Annual Report Download - page 19
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The Dow Chemical Company
17
Accelerating Innovation
Today’s Dow has a renewed focus on higher-margin, higher-growth businesses
where technology is the key differentiator. Underpinning our transformation is
our immense R&D pipeline, which is fueling organic growth across the value
chain. The combined R&D capabilities of Dow and Rohm and Haas have resulted
in a unique, science-based and customer-driven powerhouse. The top long-term
growth synergy opportunities have a combined revenue potential of more than
$4 billion. For example:
Low-VOC Coatings
The combination of Rohm and Haas and Dow leadership in emulsion polymer
technology, resin design and fundamental formulation knowledge, along with
Dow’s recent investment in high-throughput research capability, has created an
opportunity that neither company could have achieved on its own. For instance,
since the acquisition, Dow has produced a zero-VOC formulation that is close to
commercialization, which will help formulators meet or exceed environmental
and consumer standards for safety, quality and durability.
Electronic Materials
Dow’s Electronic Materials business is an industry leader with a full suite of
metallization, planarization, lithography, display and assembly materials. The
combination of Rohm and Haas’s strong technical position, strategic customer
relationships and global footprint complemented by Dow’s extensive epoxy
portfolio is allowing us to aggressively enable the next generation of consumer
products. Dow’s high-throughput research capabilities are a key enabler for
the Rohm and Haas photoresist business, delivering the precise formulations to
produce defect-free materials.
Our unique strategic research collaborations
at premier institutions allow us to share
financial and intellectual resources to
create breakthrough technologies. For
example, in 2009, we signed a multi-year
agreement with the California Institute of
Technology to work toward next-generation
photovoltaic materials.
17
2009 Annual Report