Dow Chemical 2009 Annual Report Download - page 12

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Electronic and Specialty Materials
chemical mechanical planarization (CMP) pads and slurries | chemical processing and intermediates | electronic displays |
food and pharmaceutical processing and ingredients | printed circuit board materials | semiconductor packaging,
connectors and industrial finishing | water purification
STRENGTHS AND STRATEGY
•฀฀Leading฀positions฀in฀high-growth฀markets฀driven฀
by innovation, including water, electronics, food,
pharmaceuticals and health care
•฀฀Strong฀positions฀in฀emerging฀geographies฀(Electronic฀Materials:฀
72% Asia Pacific)
•฀฀Electronic฀Materials฀growth฀driven฀by฀trends฀toward฀
miniaturization, faster processing and multi-functional devices
•฀฀Specialty฀Materials฀has฀the฀strongest฀portfolio฀of฀enabling฀
water purification components, including technologies to reduce
the cost of desalination and water reuse 35% by 2012
•฀Key฀Joint฀Venture:฀Dow฀Corning฀Corporation
LEADING INDUSTRY POSITIONS
Electronic Materials
(Four businesses:
Semiconductor
Technologies, Interconnect
Technologies, Display
Technologies, Growth
Technologies)
No. 1: CMP Pads and
Metallization Chemistry
No. 2: CMP Slurries,
Photolithography Materials
Specialty Materials
(Five businesses: Dow
Wolff Cellulosics, Dow
Home and Personal Care,
Dow Water and Process
Solutions, Dow Microbial
Control, Performance
Materials)
No. 1: Reverse Osmosis
Membranes, Ion Exchange
Resins, Specialty Cellulosics
and Biocides
No. 1–2: Ingredients
Supplier to Home and
Personal Health Care
Coatings and Infrastructure
building and construction (insulation and weatherization, roofing membrane systems, adhesives and sealants) |
construction materials | flexible and rigid packaging | general mortars and concrete, cement modifiers and plasters,
tile adhesives and grouts | house and traffic paints | leather, textile, graphic arts and paper | metal coatings |
processing aids for plastic production | tapes and labels
STRENGTHS AND STRATEGY
•฀฀Industry-leading฀positions฀in฀coatings฀with฀robust฀innovation฀
pipeline aligned to consumer preferences for low- and zero-
VOC coatings
•฀฀Extensive฀building฀and฀construction฀portfolio฀with฀growth฀
drivers tied to consumer preferences for energy efficiency
and lower environmental impact
•฀฀Unmatched฀R&D฀capabilities,฀with฀technical฀centers฀located฀
around the world
•฀฀Combined฀strengths฀of฀Dow฀and฀Rohm฀and฀Haas,฀providing฀
a breadth of chemistries with strong application expertise,
product innovation and channels to market
•฀฀Market-centric,฀with฀strong฀sales฀support,฀customer฀service฀
and technical expertise in each geographic area
LEADING INDUSTRY POSITIONS
(Four businesses: Dow Coating Materials, Dow Building
Solutions, Dow Construction Chemicals, Adhesives and
Functional Polymers)
No. 1: Architectural Binders
No. 1: Architectural Additives
No. 1: Acrylic and Styrene Acrylic Emulsions
No. 1: Epoxy Resins, Additives and Solvents Infrastructure
No. 1: Extruded Polystrene Foam Insulation and Cellulose-
Based Products
The Dow of Tomorrow – Here Today
10 The Dow Chemical Company
DOW ADVANCED MATERIALS
The Dow Advanced Materials Division is comprised of the Electronic and
Specialty Materials and Coatings and Infrastructure operating segments.
Advanced Materials and
Performance Segments
Basics Segments