Digital River 2001 Annual Report Download - page 18

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Please find page 18 of the 2001 Digital River annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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With a virtual flood of e-commerce sites competing for
attention, it takes more than just luck to get customers to choose
one site over another. It takes marketing, and marketing is
something at which Digital R iver excels. Our E-Marketing
Services group (EMS) is comprised of talented professionals who
are adept at making the Internet produce for our clients.
EMS partners with our clients to create and implement strategic
e-promotions that combine proven tactics for driving e-commerce
traffic, turning site visitors into buyers, and getting buyers to
spend more money more often. These tactics utilize a wealth of
e-marketing tools, including tools designed to increase average
order sizes and close sales ratios.
Another key player in this team is the Digital R iver Account
Development Manager (ADM). The ADM is the primary resource
our clients go to for everything they do or need at Digital R iver,
including all e-marketing and merchandising activities. As ADMs
help clients use e-marketing to maximize their online revenue
potential, they also help Digital R iver maximize its revenue-
generating opportunities due to our revenue-sharing model.
When this team is in action, Digital R iver generates real,
quantifiable results for clients. An analysis of transactions in the
Digital R iver commerce system shows that clients who use our
e-marketing services have increased their revenue by an average
of 6 percent monthly, which compounds to a more than 100
percent annual revenue increase. These figures compare to the
only 2 percent monthly or less than 30 percent annual growth
earned by clients who do not use our e-marketing services.
These statistics have helped our e-marketing capabilities earn
the same world-renowned reputation we enjoy for our
e-commerce operations.
Growing revenue through e-marketing
16