Digital River 2001 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2001 Digital River annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 60

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60

It is easy to remember life before the Internet, and then
overnight, how it changed everything. Hundreds of companies
rushed to the Internet hoping that it would mean greater profits
and success. However, soon thereafter many of these companies
failed, thinking all they needed to do was set up a Web site,
warehouse some products, push a few buttons and wait for the
profits to start flowing in. Too often, as companies and investors
have witnessed, it hasn’t worked out that way.We’ve learned that,
“e” or no “e,” the centuries-old rules of business still apply.
The Internet may be in the process of changing the playing field of
commerce, but it isn’t changing the time-honored rules of business.
Unlike many, Digital R iver is one of the few companies that
continues to thrive in the new e-world economy. Digital R iver
saw the Internet not as an end in itself, but as a revolutionary
means for businesses to interact with, and sell to, their customers
and business partners. Our business model uses the Internet to
enable our clients to open new markets, communicate and work
with their partners and customers, and add value to their partner
and customer relationships. In doing so, we help them generate
revenue and cost-savings for their businesses.
In fact, by following this sound business model and having a plan
that guides our future transactions and business decisions, we
have achieved exceptional revenue growth while controlling
expenses, managing cash flow and increasing our operational
efficiencies. Digital R iver’s growth has been driven by four key
strategies: taking advantage of the organic growth of the
Internet; winning new clients; executing revenue-generating
e-marketing campaigns to grow our clients’ businesses and
acquiring companies.
A company unlike the rest
10