Dick's Sporting Goods 2014 Annual Report Download - page 111
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DICK’S SPORTING GOODS // 2014 ANNUAL REPORT // 85
COMPARISON OF CUMULATIVE TOTAL RETURNS
The following graph compares the performance of the Company’s common stock with the performance of the Standard &
Poor’s 500 Composite Stock Price Index (the “S&P 500”) and the S&P Specialty Retail Index for the periods indicated below.
The graph assumes that $100 was invested on January 29, 2010 in the Company’s common stock, the S&P 500 and the
S&P Specialty Retail Index and that all dividends were reinvested.
The stock performance graph is not necessarily indicative of future performance.
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S&P Specialty Retail Index■
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S&P 500
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DICK’S Sporting Goods (DKS)■
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1/29/10
4/30/10
7/30/10
10/29/10
1/28/11
4/29/11
7/29/11
10/28/11
1/27/12
4/27/12
7/27/12
10/26/12
2/01/13
5/03/13
8/02/13
11/01/13
1/31/14
5/2/14
8/1/14
10/31/14
1/30/15
INDEX
DATE OF CLOSING PRICE
350
300
250
200
150
100
0
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