D-Link 2011 Annual Report Download - page 8

Consumer Solutions
As consumers discover new ways to utilize the Internet,
ties to their digital lifestyle have become stronger than ever
before. D-Link has always been a pioneer in the digital home,
releasing groundbreaking products to accommodate the
evolving needs of consumers.
In 2011, D-Link introduced a number of new products
to satisfy the evolving needs of the consumer market
segment. The recent surge in online video streaming
and social networking has caused an increased
demand for high-speed connectivity. Similarly, the
introduction of mobile applications and devices means
that users need access to the Internet everywhere and
anywhere, thus driving the demand for bandwidth to
an all-time high. D-Link recognized this continuing
trend for the digital lifestyle, and subsequently focused
on enhancing home entertainment, connectivity,
monitoring, and storage product lines.
D-Link enhanced its network connectivity offerings by
releasing its new line of Amplifi products to provide
users with greater speed, range, and flexibility. D-Link
introduced the D-Link Amplifi Wi-Fi Booster (DAP-
1525), an access point that boasts D-Link’s patented
Smartbeam technology that utilizes multiple antennas
to significantly reduce interference by locating and
tracking wireless devices in a network to deliver
focused, individual beams of bandwidth. Additionally,
D-Link released its HD Media Router series that utilizes
the company’s HD Fuel technology, which allocates
bandwidth to ensure that the demands of the latest
multimedia applications are met with uninterrupted
performance. For situations where the installation of
network cabling would be inconvenient, D-Link has
presented a number of PowerLine products that utilize
a home’s existing electrical wiring to create a high-
speed network connection between different rooms in
a home, even ones unreachable by wireless signals.
Consumers have begun to awaken to the limitless
possibilities presented by their wide-range home
network connections. D-Link anticipates that security
devices such as surveillance cameras will gain
increased popularity as consumers learn of their many
benefits. In particular, mydlink-enabled cameras can be
set up easily and remotely viewed anytime, anywhere.
Integration with mydlink smartphone applications and
the mydlink.com website makes viewing camera feeds
more straightforward and streamlined than ever before.
Recognizing the trend toward dedicated multimedia
hardware, D-Link continued to push the Boxee Box,
a media player that allows users to enjoy Internet
content on standard or HD televisions. Announced in
the first quarter of 2010, the Boxee Box has maintained
its popularity as new features and applications are
added reguarly. As more and more online content
becomes available, D-Link expects a growing number
of consumers to continue to take advantage of the
benefits provided by the Boxee Box and the rest of
D-Link’s media player line.
Media players tend to require additional storage
capacity for users who store high-definition video,
audio, and photo content. Given the demand to access
files while “on the go,” D-Link’s network attached
storage (NAS) devices have satisfied this need with a
robust set of features, but are also easier to install and
configure than ever before.
Consumers are increasingly accustomed to working
from home or on the road. To satisfy the needs of these
consumers, D-Link has introduced new mobile devices
that empower users to maintain their productivity
wherever and whenever 3G/4G coverage is available. The
latest series of mobile devices allow users to share their
mobile connections with colleagues via Wi-Fi.
D-Link looks to expand its consumer base by growing its
product lines, providing innovative solutions at competitive
prices. Diversified offerings and innovative technologies
will allow D-Link to maintain its position as a leader in the
Consumer and Digital Home segment.
D-Link DAP-1525 and DWA-121
has won prestigious "iF DESIGN
AWARD 2011"
NOTABLE ACHIEVEMENTS FOR 2011:
D-Link Powerline AV Mini
Adapter (DHP 310AV) and
Boxee Box (DSM 380) by D-Link
have been awarded the 2011 red
dot product design awards
D-Link DIR-645 Whole Home
Router has won the "Good
Design Award 2011"
D-Link has been awarded
the “Taiwan Excellence Gold
Award 2011”
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