D-Link 2011 Annual Report Download - page 7

14,270
2007 2008 20122009 20132010 20142011 2015 2016
12,487
14,913 15,912 16,701 17,473 17,978 18,175 18,456 18,713
North America
Despite obstacles from the economy, D-Link North America
celebrated its 25th Anniversary with a continued focus on
refining and developing the investments in the company’s
processes and infrastructure from the previous year.
Although economic factors in North America led to
regional setbacks, D-Link’s focus and commitment
to partners and the channel remained steadfast.
Additionally, with efforts devoted to enhancing both
Consumer and Enterprise solutions, D-Link emphasized
the innovation of products and technology. As a result,
D-Link North America continued to expand strategic
relationships with channel and retail partners while
also focusing on engaging new partnerships to lay the
framework of success for upcoming years.
Promoting D-Link’s economic value proposition was
essential to the success of the Business Solutions
program, coupled with an increased focus on promoting
the Professional Services as an option to customers.
D-Link also aggressively increased VAR partner
recruitment efforts with monthly newsletters, channel
casts, and a dedicated recruitment site, leading to several
wins on the enterprise business side. As a result, the
focus and message to partners and customers asserted
D-Link’s superior economic model, resulting in key
company wins. The D-Link VIP program was enhanced
with new program levels: registered, silver and gold,
along with Technology Specializations in Storage and IP
Surveillance, helping the company earn the prestigious “5
Star rating” from CRN.com.
To enhance its Business Solutions offering, D-Link
increased the number of inside sales representatives
and made strategic investments to improve channel
operations and increase overall efficiencies. D-Link’s
portfolio of switches, access points and wireless
controllers helped position D-Link as a leading source
for businesses to deploy, manage and secure a complete
wireless network. New enhancements, such as the
introduction of metal switches as well as the ease-of-
integration and proven return on investment, helped
underscore D-Link’s leadership position. In addition,
the growing demand for complete end-to-end video
surveillance solutions fueled the industry’s conversion
from CCTV to IP cameras. D-Link’s breadth of IP
Surveillance offerings were well positioned, offering
businesses increased flexibility and the ability to
integrate seamlessly with D-Link storage and switching.
In 2011, D-Link North America was in a unique position
to capitalize on the proliferation of tablet usage and the
burgeoning mobile market, with new consumer and
small business products offering seamless connectivity
for a range of remote applications. D-Link introduced
the Ampli product portfolio, a line of high-performance
home networking solutions. These innovative products
helped maintain D-Link’s position in the home
networking market. In addition to the Amplifi line,
D-Link expanded the success and revenue growth of its
IP consumer camera line with the introduction of the
mydlink-enabled Wireless N Network Camera D-Link Day/
Night model (DCS-932L). D-Link enhanced the consumer
experience and introduced the mydlink+ app that
allowed consumers to view up to 4 D-Link IP consumer
cameras at one time on an iPad or Android tablet.
The Service Provider group was also awarded business
by several major service providers, due in large part to
D-Link’s IPv6 technology leadership. D-Link took the lead
on incorporating IPv6 into a number of routers, giving
D-Link the edge it needed to win business with several
major U.S. service providers. D-Link also successfully
participated in World IPv6 Day and promoted IPv6
technology advancements by becoming an information
resource to the media and customers.
Looking ahead, D-Link will continue to be aggressive
with new wireless technology product announcements
based on the next-generation Wi-Fi standard 802.11ac
standard. Moreover, leveraging the success of the
consumer IP cameras, D-Link is poised to address the
ever-increasing desire for accessing content anytime
anywhere by introducing a range of Cloud products
oering instant access to personal and streamed content
on multiple platforms.
On the business side, D-Link will continue to underscore
the 4S Solution – Surveillance, Switching, Storage,
and Software. IP Surveillance is a major part of the
solution portfolio and 2012 will focus on adding
security integrators to build channel partners. D-Link
will also further expand the successful SAN product line,
incorporating major new usability and performance
features. Lastly, the VIP program for technology resellers
will be enhanced to deliver new revenue streams for
partners, new marketing support and a new portal
oering partner specializations.
CASE STUDY
MENGER HOTEL
The historic Menger Hotel is located in downtown San
Antonio, Texas, and features 310 rooms and meeting and
conference space for up to 750 people. Menger has become
one of the best known hotels in the southwest, but despite its
landmark status and location, Menger was at a disadvantage
when it came to providing reliable Internet access and high-
speed wireless to attract business customers and guests.
The hotel had an unreliable, wired DSL network which was
often inaccessible or slow, and guests wanted access away
from their room desks. Adding to the challenge were wireless
penetration issues caused by one to two-foot thick limestone
walls and a ceiling that could not be modified due to the
hotel’s historical landmark status.
DLINK PRODUCTS
• DGS-3100 (48-Port Gigabit Stackable Layer 2 Switch)
• DWS-4026 (24-Port Wired/Wireless Layer 2 Managed Switch)
• DWL-8600AP (Unied 802.11n Dualband Access Point)
BENEFITS
With much planning to overcome the Menger’s structural
obstacles, D-Link’s VAR helped to install 68 DWL-8600APs in
a staggered configuration on alternate floors and seven APs
in the meeting room areas to support over 200 simultaneous
users. The APs get PoE from the nine DGS-3100 switches
they connect to, which connect via 6-strand 10Gbs fiber
optic cable to two DWS-4026 switches that provide central
management, and a number of multi-level security features.
In addition, through pre-authentication, key caching and the
End-User Spending on Enterprise Network Equipment by
Region, 2007-2016 (Millions of Dollars) - North America
Source: Gartner, “Forecast: Enterprise Network Equipment by Segment, Worldwide, 2007-
2016, 1Q12 Update, by Christian Canales, Severine Real and Joe Skorupa, March 12, 2012
Chart Created by D-Link based on Gartner data.
Regions in this graph include: North America.
NORTH AMERICA
Fast Roaming Feature, wireless users can freely move about
the hotel property without losing Wi-Fi.
After the wireless network installation, guest trouble tickets
have decreased substantially, from 5-10 a day to fewer than 10
per month. Calls to IT from the back oce have gone from one
a week to zero in the two months of the network’s operation.
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