Crucial 2013 Annual Report Download - page 4

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Business Segments
We have the following four reportable segments:
DRAM Solutions Group ("DSG"): Includes DRAM products sold to the PC, consumer electronics, networking and server
markets.
NAND Solutions Group ("NSG"): Includes high-volume NAND Flash products sold into data storage, personal music
players and the high-density computing market, as well as NAND Flash products sold to Intel Corporation ("Intel")
through our IM Flash joint venture.
Wireless Solutions Group ("WSG"): Includes DRAM, NAND Flash and NOR Flash products, including multi-chip
packages, sold to the mobile device market.
Embedded Solutions Group ("ESG"): Includes DRAM, NAND Flash and NOR Flash products sold into automotive and
industrial applications, as well as NOR and NAND Flash sold to consumer electronics, networking, PC and server
markets.
Our other operations do not meet the quantitative thresholds of a reportable segment and are reported under All Other.
For more information regarding our segments, see "Part I, Item 8. Financial Statements and Supplementary Data – Notes
to Consolidated Financial Statements – Segment Information."
Products
Dynamic Random Access Memory ("DRAM")
DRAM products are high-density, low-cost-per-bit, random access memory devices that provide high-speed data storage
and retrieval. DRAM sales products were 48%, 39% and 41% of our total net sales in 2013, 2012 and 2011, respectively.
DRAM products are sold by our DSG, WSG and ESG segments and are used in computers, servers, tablets, mobile phones,
communication equipment, computer peripherals, industrial, automotive and other electronic devices. We offer DRAM
products with a variety of performance, pricing and other characteristics including high-volume DDR4, DDR3 and DDR2
products as well as specialty DRAM memory products including Mobile Low Power DRAM ("LPDRAM"), DDR, SDRAM,
Reduced Latency DRAM ("RLDRAM") and Pseudo-static DRAM ("PSRAM").
DDR4, DDR3 and DDR2: DDR4, DDR3 and DDR2 are standardized, high-density, high-volume, DRAM products.
DDR4, DDR3 and DDR2 products offer high speed and high bandwidth at a relatively low cost. DDR3 sales were 31%, 20%
and 21% of our total net sales in 2013, 2012 and 2011, respectively. DDR2 sales were 7%, 9% and 10% of our total net sales in
2013, 2012 and 2011, respectively. We began sampling DDR4 products in 2013 and expect to begin commercial production of
DDR4 products in significant volumes during 2014.
In 2013, we offered DDR3 products in 1Gb, 2Gb and 4Gb densities and DDR2 products in 512 megabit ("Mb"), 1
gigabit ("Gb") and 2Gb densities. These densities enable us to meet customer demands for a broad array of products and we
offered these products in multiple configurations, speeds and package types.
Specialty DRAM products: We also offer DRAM memory products including DDR and DDR2 Mobile LPDRAM,
DDR, SDRAM, RLDRAM and PSRAM in densities ranging from 64Mb to 4Gb. LPDRAM products are used primarily in
mobile phones, tablets, embedded applications, ultra-thin laptop computers and other mobile consumer devices that require low
power consumption. Our other specialty DRAM products are used primarily in networking devices, servers, consumer
electronics, communications equipment, computer peripherals, automotive and industrial applications as well as computer
memory upgrades. In September 2013, we began sampling Hybrid Memory Cube ("HMC") products, which are are
semiconductor memory devices where vertical stacks of DRAM die that are connected using through-silicon-via interconnects
are placed above a small, high-speed logic layer. HMC enables ultra-high system performance with significantly lower power-
per-bit. Aggregate sales of LPDRAM and our other specialty DRAM products were 10% of our total net sales in 2013, 2012
and 2011.