Creative 2010 Annual Report Download - page 3

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3
CREATIVE TECHNOLOGY LTD AND ITS SUBSIDIARIES
Looking ahead, for the current scal year, we expect to start seeing the results from our ongoing investments in research and
development with the introduction of more new products and services under the Zii Platform, mainly in the second half of the
nancial year. These new product will cover both our Zii-branded products, as well as OEM Zii-powered products.
In addition to continuing our investment in product research and development, to support the marketing and sales of the new
products and services, we expect to incur additional sales and marketing expenses, in line with the revenue from such new
products and services.
The Group is also expected to incur more capital expenditure in the current nancial year, mainly by its subsidiary, QMax
Communications Pte Ltd, as it starts to invest in a new island-wide fourth generation (4G) WiMAX Wireless Broadband network
in Singapore. The new WiMAX network is expected to provide opportunities to introduce service offerings that can be synergistic
with some of the new products and services under the Zii Platform.
Going forward, as we sharpen our focus on the Zii Platform, we will soon deploy Zii products that can herald the future of movie
entertainment and future mobile learning. The ZiiEagle Vision will present a new, fun, effective and safe way to enjoy all future
movies, while the ZiiBook will provide a captivating learning experience for our kids, both indoors and outdoors. I am very
excited about this coming future and would invite you to share our Vision.
Thank you.
Sim Wong Hoo
Chairman & Chief Executive Ofcer