Cracker Barrel 2011 Annual Report Download - page 6

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improved and is on the right track. As a percent of
sales, retail sales increased to 20.6 percent of total sales
compared with 20.5 percent last year. On a per store
basis, our retail inventories were down as we continued
to work to increase our inventory productivity.
e Great Gis program introduced in 2010 contin-
ues to be a successful strategy. We offer an assortment of
products for less than $20 that make great gis around
key holidays, plus we provide free giwrapping while you
eat. Our women’s and children’s apparel also sold
well in 2011. We broadened our assortment of women’s
accessories and upgraded the fit and style of our women’s
apparel. We are also looking forward to the introduction
of selected private-label lines in 2012, which we
plan to roll-out in time for the upcoming holiday season.
We had several successful CDs launched this
year exclusively at Cracker Barrel Old Country Store®.
We were particularly pleased with Grascals & Friends—
Country Classics with a Bluegrass Spin, which reached
the #1 spot on Billboardmagazine’s Bluegrass Albums
Chart and held a position on that chart for 27 weeks.
eGrascals & Friends CD also included a video, a first
for Cracker Barrel. e Grascals received multiple
nominations from the International Bluegrass Music
Association (IBMA), and a song from the Cracker
Barrel CD, “I Am Strong,” was nominated for “Song of
the Year” and “Recorded Event of the Year.”
Our exclusive Smokey Robinson CD, Now and en,
was also recognized this year, being nominated
for an NAACP Image Award for outstanding album.
the program is to offer a children’s meal (an entrée, side
and beverage) with 600 calories or less. ree of the
meals that Cracker Barrel features for kids were presented,
including our grilled chicken tenders with a variety
of sides, like corn, and an eight-ounce apple juice box at
410 calories and our
kids’ vegetable plate, featuring corn and green beans
with an eight-ounce apple juice box at 340 calories.
Finally, we re-launched the Cracker Barrel Old Country
Store®website this year. It now offers more options for
on-line shopping, easier to view menus, a faster store
locator page, an enhanced Online Newsroom, and more
ways to learn about Cracker Barrel, our history, our
brand, our retail offerings and our commitment to the
guest experience.
At a time when many of our guests have less discre-
tionary spending money, positive comparable store retail
sales are a sign that our mix of merchandise has
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