Cracker Barrel 2008 Annual Report Download - page 3

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Gathering with friends and family.
Sharing stories and news. Relaxing and reminiscing.
No matter how busy life gets, we think it’s important to take time to
look back onwhereyou’ve been, and to figure out where you’re headed. And
fewplaces seem as well suited for this as a comfortable rocking chair.
That’s why, ever since we opened our doors in 1969, we’ve been sure to keep
plenty of rocking chairs on the front porch of everyCracker Barrel Old Country
Store®
.Notonly is a comfortable rocker our way of letting folks know they’re
welcome to join us for a good meal and to browse the shelves of our country store
—over the years, Cracker BarrelRockershave become a truly iconic symbol
of our brand.
Today,Cracker Barrel is one of the most differentiated and well-known concepts
in the restaurant industry. Andwhile it’d be easy for us to be satisfied at that,
our goal at CBRL Group, Inc. is to constantly look for ways to get premium
returns on this premium brand: simplifying our operations to be more
efficient and effective, focusing our energy to make every guest’s experience the
best it can be, and consistently executing to grow sales.
While 2008 proved to be a year in which the restaurant industry faced some real
challenges, we werepleased to see our efforts recognized and validated both
by our guests and the public at large. In fact, Cracker Barrel ranked asFortune
magazine’s Most Admired Full Service Restaurant, while the independent
researchfirm WRatings ranked us in the Top10 Most Competitive Companies
among U.S. consumers.
As Cracker Barrel enters its 40th year of operations, we’re already looking ahead
to the next 40—and to welcoming plenty of travelers, neighbors and lots of
newfriends along the way. So why not sit back and relax in your favorite rocker
while we reflect on everythingwe accomplished together in 2008.
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