Cracker Barrel 2008 Annual Report Download - page 29

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27
A Nice Place To Make Yourself At Home. As a company grows,
it’s important to find ways to make sure the values youstarted out with continue
on with each new employeeyouhire.That’sespeciallychallenging in an industry
whereturnover among hourly employees can reach over120% a year. So we
created the “Rising Stars”program to help us focus on finding dedicated
employees, training them better than anyone, and making honest efforts to
ensurethat they want to remain a part of our family well into the future.
We’re proud to say that Cracker Barrel is now below 100% turnoveramong
our hourly restaurant employees, hiring 1/3 fewerpeople in fiscal 2008—with
eight months and counting of improved guest satisfaction scores. In fact,
PeopleMetrics ranked Cracker Barrel’s customer engagement among the highest
in the industry, a greatsignal of how valued our guests feel, and how likely
they are to recommend us to a friend. But the real credit goes to the more than
65,000 employees who work so hard to make our guests, and each other,
feel right at home.
Pleasing People”Is Its Own Reward. There’s nothing quite like
seeing a familiar face visit time and again. Which is why we’re so humbled
to havebeen honored as “Best in Family Dining”by Restaurants & Institutions
magazine for the 18th year in a row.And we couldn’t be happier to hear
that the Good Sam Club,1million RVowners strong, gave us their Welcome
MatAwardfor Best Sit-Down Restaurant for the seventh year straight.
’’