Cracker Barrel 2005 Annual Report Download - page 32

Download and view the complete annual report

Please find page 32 of the 2005 Cracker Barrel annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 68

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68

Logan’s Roadhouse
In this competitive roadhouse category, Logan’s is truly beginning to
stand out. For fiscal 2005, comparable restaurant sales were up
over 3%. In addition, Logan’s has enjoyed nine consecutive quarters
of positive comparable restaurant sales growth.
Today, there are over 150 Logan’s Roadhouse locations in 19
states, including 23 franchised restaurants, and we believe Logan’s has
the appeal and the momentum to be a national brand. To do this,
we believe Logan’s has to be an advertising-driven concept. Our goal
is to achieve broadcast advertising effectiveness across as many
markets as possible, and our new-unit growth goal of 20% per year is
focused on supporting that objective. In fiscal 2006, we’ll be
rolling out a new advertising campaign using both television and radio
in about half the company-operated stores.
But all this effort to broaden our appeal and reach new audiences
means nothing if we can’t deliver on the promises we make. That’s
where we turn to more than 11,000 hard-working Logan’s employees to
make sure guests feel at home, so they can see that Logan’s isn’t
just a refreshingly authentic roadhouse—it’s their roadhouse. That’s
what’s helping us turn Logan’s new guests into regulars and our
regulars into life-long friends.
30