Cracker Barrel 2005 Annual Report Download - page 17
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Good Country Cookin’ For Travelers And Neighbors Alike
®
.
Cracker Barrel has always been known for serving down-home meals,
like made from scratch chicken n’ dumplins, homemade meatloaf
and fresh buttermilk pancakes. Over the years, we’ve expanded these
offerings by featuring new items like our Homestyle Chicken,
which now has a permanent home on our core menu.
This year, we continued our “Best Practices” tradition by bringing
our seasonal retail promotions strategy to our restaurant, introducing
new Seasonal Menus. The goal of these promotions was to improve
guest perceptions by increasing the length of time during which we
offered new entrées, sandwiches and salads. We also hoped to increase
trial and extend our reach with products that added a little variety
to what you’d expect from Cracker Barrel, while staying true to our
old country store roots.
From the very start, guest reactions were positive. Last winter, our
Pepper Mill Sirloin Grill sold nearly three times our goal. And
our Grilled Reuben Sandwich became our best-selling sandwich dur-
ing the promotion. We’ve now rolled through five seasonal pro-
motions and have learned a lot, seeking to streamline operations
and improve cost controls, while identifying successful products for
use in future menus and promotions.
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