Comfort Inn 2007 Annual Report Download - page 20

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international market conditions, total revenues from international franchising operations comprised only 7% and 6% of
our total revenues in 2007 and 2006, respectively while representing approximately 20% and 22% of our franchise system
hotels open at December 31, 2007 and 2006, respectively. Consequently, our description of our franchise system is
primarily focused on the domestic operations. Currently, no individual franchisee or international master franchisee
accounts for more than 2% of Choice’ s royalty revenues or total revenues.
Brand Positioning
Our brands offer consumers and developers a wide range of choices from economy hotels to lower upscale, full
service properties. Our domestic brands are as follows:
Cambria Suites: Cambria Suites is an upscale select service hotel chain with an upscale image and distinctive
styling. Cambria offers well-appointed suites that emulate the “best of a modern home.” In-room amenities include luxury
bedding, stereo with CD player, cordless phone and mini-refrigerator with microwave. Principal competitor brands
include Marriott Courtyard and Hilton Garden Inn. The Cambria Suites brand was launched in January 2005 and the first
properties opened during 2007.
Comfort Inn: Comfort Inn hotels operate in the mid-scale without food and beverage category. One of the original
brands in the limited service category, Comfort has built a reputation for consistent high-value accommodations for both
business and leisure travelers. Principal competitor brands include Holiday Inn Express, Fairfield Inn and Country Inn &
Suites.
Comfort Suites: Comfort Suites hotels operate in the upper portion of the mid-scale without food and beverage
category. Established in 1986 as an extension of the highly regarded Comfort Inn brand, Comfort Suites feature oversized,
comfortable rooms at mid-priced rates. The brand competes with Hampton Inn, Holiday Inn Express, Fairfield Inn and
Country Inn & Suites.
Sleep Inn: Sleep Inn is a new construction brand that operates in the mid-scale without food & beverage category.
Sleep delivers one of the most consistent product offerings in the category, which targets both business and leisure
travelers. Sleep competes with Baymont, Amerihost, La Quinta and Fairfield Inn.
Quality: Quality Inn hotels offer efficient and personable service and clean accommodations in the mid-scale
category. Amenities and services typically include complimentary continental breakfast, “Quality Sleeper” by Serta
mattresses, swimming pools and/or exercise rooms, free USA today or Wall Street Journal newspaper and meeting or
event space. Principal competitor brands include Best Western, Ramada, Howard Johnson and Holiday Inn.
Clarion: Clarion hotels are full-service hotels competing in the mid-scale hotel category. The brand offers upscale
lodging at an affordable price. Providing a full spectrum of superior facilities and amenities, which include restaurant,
conference or banquet facilities, 24-hour business center, swimming pool or exercise room, guest laundry, room service
and bell service. Principal competitor brands include Sheraton Four Points, Holiday Inn Select, Radisson and Doubletree.
MainStay Suites: MainStay Suites hotels compete in the mid-scale extended stay category. Complete with a
residential feel and value-added amenities, the MainStay brand is designed as a more practical lodging option for guests
whose stays are longer than a few nights. Typically, longer hotel stays involve relocation, training, or temporary job
assignments. All MainStay guests suites feature fully equipped kitchens with a two-burner range, dishes, utensils,
dishwasher, sink with disposal, microwave, and full size refrigerator. All suites include a sleeper sofa, comfortable work
area with ergonomic chair and large walk-in closets. MainStay competes directly with Studio Plus, TownePlace Suites,
Sierra Suites, and Candlewood Suites.
Suburban Extended Stay Hotel: Suburban Extended Stay Hotel suites are built with today’ s value-conscious
extended stay guest in mind. All suites provide full kitchens, internet connections, and access to on-site laundry facilities.
Suburban’ s “just what you need” philosophy matches attractive weekly pricing with weekly housekeeping to provide
extended stay guests with the all-suite accommodations they want without the cost of services they do not need. Principal
competitor brands include Intown Suites and Sun Suites.
Econo Lodge: Econo Lodge is a leading economy category chain, which offers clean, attractive lodging for value-
oriented travelers. Breakfast by Econo Lodge, free local calls, and free premium channels are just some of the amenities
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