Cogeco 2012 Annual Report Download - page 21

20 COGECO CABLE INC. 2012 Management’s Discussion and Analysis (MD&A)
FISCAL 2012 ACTIVITIES AND ACHIEVEMENTS
We broadened our environment program to become a component of a corporate social responsibility program throughout 2012. Initiatives from
the 2011 program continued, such as carbon calculation and reduction, waste management and recycling, awareness and communications
campaigns. Some examples of Cogeco Cable’s programs and initiatives include:
 Our corporate social responsibility communications were officially started with the release of the first Corporate Social Responsibility
Report which adheres to the Global Reporting Initiative framework; and the first publication of our greenhouse gas emissions and
reduction, mitigation and adaptation initiatives by responding to the Carbon Disclosure Project;
 New social responsibility sections were created on both the external and internal websites. We are also active in social media to
engage with our customers and communities on our initiatives;
 The Corporation has calculated its green house gas emissions and identified targets for emissions reduction. The targets are as
follow: decrease air travel by 10% by PSU over 5 years, decrease energy consumption by 2% by PSU over 5 years, decrease total
vehicle emissions by 500 tons of CO2e over 5 years;
 A Risk Assessment of our top suppliers was conducted to evaluate their environmental and social practices;
 A waste management process in the Corporation’s facilities that diverted approximately 500,000 pounds of electronic waste from
landfills;
 A decrease of the Corporation’s fleet fuel consumption by over 13,000 litres through a three pronged approach, which will also
decrease greenhouse gas emissions;
 The new facility in Trois-Rivières (Québec), opened in December 2011, has many energy and water saving technologies such as
thermal energy heating and cooling, low flush toilets and eco-friendly lighting. The Corporation’s retrofit of its Burlington (Ontario)
facility included many environmentally friendly projects that undertake to recycle surplus products where ever possible; and
 20% of Cogeco Cable’s facilities underwent environmental assessments provided by a third party.
Many other activities were undertaken by the Corporation’s regional green committees, focused on internal initiatives in order to reduce
Cogeco Cable’s carbon footprint, such as awareness and communications campaigns, campaigns promoting the reduction of consumables
and opting for environmentally sensitive options where possible. Cogeco Cable participated in several activities such as Car Free Day, Earth
Week and Earth Hour events.
FISCAL 2013 CORPORATE SOCIAL RESPONSIBILITY FOCUS
In fiscal 2013, the Corporation will continue to monitor its environmental performance, its progress towards its targets and decrease its carbon
footprint by looking for fleet and building technology and management practices that will result in additional energy savings. Furthermore, we
will further engage with our suppliers and employees on the topics of corporate social responsibility. Cogeco Cable will address the energy-
efficiency of the set top boxes sold to its customers. The Corporation will expand its responsibility towards the societies in which it operates by
strengthening the Corporate Social Responsibility program.
In fiscal 2013, Cogeco Cable will also file a second Carbon Disclosure Project report.
MEASUREMENT
To achieve its corporate social responsibility goals of continually reducing energy consumption, improving energy efficiency, Cogeco Cable has
developed key performance indicators, for social, economic and environment which are tracked and reported on monthly or quarterly, as
appropriate. The indicators are communicated to the Management level employees.
The Corporation continues to believe that Cable services have a smaller environmental impact as compared to many other industries.
However, Cogeco Cable is committed to progressively reducing its environmental footprint in respect of the communities in which it operates
and achieving an improved balance between its environmental, social and economic objectives.
The corporate social responsibility program, currently limited to Cable services will evolve and expand to include other subsidiaries, affiliates
and controlled entities.