Cobra 2011 Annual Report Download - page 9

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#1 Choice of Professional Drivers
Still the number one choice of professional drivers and leading manufacturer
of Citizens Band (CB) Radios, Cobra continually strives to innovate and
redene a product. In 2011, Cobra’s 29 LX CB radio was the runaway hit of the
year. Still leading by innovating, Cobra brought new features like the Radio
Check Diagnostic and selectable LCD color display to this year’s model.
Cobra’s long term commitment to professional drivers is evident in its latest
GPS navigation system. From its rst award in early 2011 to its leading market
share throughout the year, Cobra’s 7750 Platinum GPS Navigation series is
the choice for the professional driver.
Successful in North America and Europe, the new Cobra 7750 Platinum
and 5550 PRO (U.S. platform) and Performance Products Limited Snooper
Truckmate S7000 (European platform) feature dramatically enhanced graphics,
Junction View with Lane Assist, State Mileage Log, and an Hours-of-Service
Log. In addition, the 7750 Platinum and 5550 PRO feature the industry’s
best last-mile routing and vastly superior road coverage on secondary
highways. The enhanced graphics and menu options on the Cobra
navigation systems provide maximum visibility in sunlight and optimized
eciency when scrolling through searches and settings of the unit. The intuitive
new Quick-Tabs feature allows drivers to view critical information such as the
distances to weigh stations, travel centers, rest areas, and mile markers at a
glance.
Conclusion
Harnessing the power of emerging technologies to Cobra’s innovative
product lines is propelling the Company into the future. As market leaders,
Cobra Electronics continually pursues outstanding, intuitive product design,
and opportunities to lead market sectors. The success of our fifty year
commitment to market leadership reflects Cobra’s “develop or die”
mentality when it comes to innovation. This will not change as Cobra stands
well prepared for its future as a premier innovator.
Opposite page, top: Cobra JoyRide for Android smartphones automatically recongures
phone for in-care usage. Middle: Cobra Vedetta features a 2.4” LCD display and a multi-
axis hinge. Bottom, le: Cobra Marine Fixed Mount Radios feature the latest in Class D-DSC
technology. Center: These two-way radios include advanced NOAA Weather Radio
(NWR) and All Hazards Alert. Right: Snooper S6450 CC Ventura Pro was developed from the
ground up to be used with a motorhome or caravan, and oers GPS navigation, a larger
7” screen and a totally unique, rich database of Caravan Club sites including facilities and
photographs. This page, top: The Cobra 5550 PRO navigation unit for professional drivers
features the industry’s best last-mile routing and superior road coverage on secondary
highways. Bottom: 29 LX Citizens Band Radio new features: weather receiver with scan and
the industry’s rst Radio Check Diagnostic.