Cobra 2010 Annual Report Download - page 9

2010 ANNUAL REPORT7
continued to grow its AURA™ Camera
and Driving Hazard Database. In 2010,
the coverage was expanded to include
all 50 states and Canada with more
accurate locations of known speed
traps and other immediate threats.
Also in 2010, Cobra unveiled more
market-leading designs by introducing
the world’s first full color touch
screen radar detector followed up by
the Formula Series of radar detectors
with five new models each featuring
ultra-compact design, advanced
performance and visual appeal.
The Company built on its 2009
green initiative by launching its
new “greener” line of GMRS/FRS
two-way radios with smaller, more
environmentally friendly packaging,
longer ranges, and increased feature
sets. The six new models provide
ultra-clear, high performance reception.
CobraMarine™ continued its
expansion as its two floating handheld
VHF radios, with an orange core that
makes retrieving the radio easy if
dropped overboard, proved popular
with boaters. For 2011, Cobra Marine
will introduce four new Class D fixed
mount marine radios.
Cobra’s new 29 LX LE Citizens
Band radio, with a patented design,
was launched as a 50th Anniversary
Limited Edition. Redesigned with
selectable four-color LCD display,
ergonomic microphone, new weather
alert scan, and the industry-first
Radio Check Diagnostic, the 29 LX LE
Citizens Band commemorates Cobra’s
continued innovation and commitment
to customers. This innovative Citizens
Band radio was so well received by
drivers that it sold out immediately.
This patented design will be brought
back in 2011 as an on-going product.
Conclusion
With its stable of market-leading
products in more than 40,000
storefronts in North America and an
ever-expanding number of locations
worldwide, Cobra Electronics has
much to celebrate in its fiftieth
year. The Company’s commitment
to innovation in its products and
technologies continues.
INDUSTRY
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