Cobra 2004 Annual Report Download - page 9
Download and view the complete annual report
Please find page 9 of the 2004 Cobra annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.2004 A N N U A L R E P O R T 7
Cobralistenstoitscustomers’needs,wantsanddesireswith
a particular product. Then the Company can improve its
process,buildabetter product, and, ultimately,improveits
sales.
Productpurchasingdecisionsaredrivenprimarilybyhow
well a particular product fits into consumers’ lifestyles and
howmuch itimprovestheir lifestyles.The range ofGMRS
two-wayradiosortheaccuracyofamobilenavigationsystem
are more than product attributes; they are features that are
importanttothecustomer.Cobrastrivestobringproductsto
marketthatsurpassexpectationsandliveuptothe“Nothing
ComesClosetoaCobra®”motto.
Right:QualityManufacturing
byaCobraSupplier:
PCBassemblyline,fully
automatedsurface
mountingofNavOne
3000components.After
thePCBline,theNavOne
componentsaremovedto
casingforfinalassembly.