Cobra 2004 Annual Report Download - page 7
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Please find page 7 of the 2004 Cobra annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.2004 A N N U A L R E P O R T 5
menttoexpanditsdistributionchannels,Cobralooksforward
tocontinuedgrowthinthecomingyearandbeyond.
Attheendof2003,Cobramadeits
plansforthefutureclearinitsAnnual
Report to Shareholders: “By clearly
identifying three new and highly
expandable product categories, Per-
sonal Communications, Navigation
andMarine,westepintoournewfis-
cal year with an adjusted focus. Not
onlywillthisnewfocusenableusto
maximizeourroleasinnovator,item-
powersustoaggressivelypursuenew,
untappedchannelsofdistribution.”Andpursuingthose“new,
untappedchannelsofdistribution”wasabigpartof2004.
Forinstance,theGPS1000DLXwasthebestreceivedmodel
ofCobra’sGPShandheldseries.ThisperformanceoftheGPS
1000 DLX speaks volumes about the product development
process at Cobra and how the Company’s new approach is
translatingtobettersalesattheretaillevel.
Hailed at the 2004 International Consumer Electronics
Show as one of the “Best of Innovations” products, the
NAVONE3000mobilenavigationsystemmadeitspresence
known in electronics and auto-aftermarket retail outlets
in 2004. The NAV ONE 3000 retail launch was another
importantsuccessforCobraduring2004.
Left:TheMRHH300isadual
powermarinetransceiver
with10NOAAWeather
Channels,allUSA,Canada
andInternationalchannels,
WeatherAlert,Instant
Channel16/9foremergency
situationsanddualwatch
whichmonitorstwochannels
simultaneously.Created
withboatersinmind,this
powerfulunitgivestheuser
reliabilityandtheabilityto
instantlycommunicatewhile
onthewater.