Cobra 2003 Annual Report Download - page 9

C O B R A ฀ A N N U A L ฀ R E P O R T ฀ 2 0 0 3 ฀
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P A G E 7
Cobra’s new fixed mount VHF Marine Transceiver, with up to 25-watts of
power, is submersible. With industry firsts like 2-inch channel numbers on
the largest display available, these units sold out in a major marine/outdoor
retailer’s catalog by December 2003.
at฀the฀International฀Consumer฀
Electronics฀Shows฀(ICES)฀in฀
January฀2004,฀the฀SkyNav฀3000฀
garnered฀industry฀acclaim.
It฀is฀this฀commitment฀to฀develop-
ing฀the฀highest฀performing฀and฀
most฀user-friendly฀products฀that฀
propels฀Cobra฀to฀leadership฀
positions฀in฀its฀chosen฀markets.฀
Cobra฀will฀pursue฀new฀markets฀
with฀the฀same฀passion฀of฀its฀
initial฀pursuit฀and฀current฀preser-
vation฀of฀its฀leadership฀positions฀
in฀consumer฀radar฀detectors,฀
GMRS/FRS฀radios,฀and฀Citizens฀
Band฀radios.฀
In฀addition฀to฀its฀pioneering฀work฀
in฀consumer฀GPS,฀Cobra฀is฀also฀
pursuing฀new฀opportunities฀in฀the฀
marine฀market.฀Cobra’s฀new฀line฀
of฀marine฀transceivers฀and฀power฀
inverters฀for฀2004฀were฀unveiled฀
in฀January฀at฀ICES฀to฀positive฀
reviews.฀Boat฀enthusiasts฀
and฀owners฀are฀projected฀to฀
spend฀more฀than฀$1.9฀billion฀by฀
2005,฀while฀boating฀equipment฀
retailers,฀marinas฀and฀sporting฀
goods฀retailers฀offer฀yet฀another฀
new฀channel฀of฀distribution.฀
Demographically,฀this฀target฀
market฀is฀older฀with฀higher฀
income฀and฀a฀strong฀awareness฀
of฀the฀Cobra฀brand.฀Coupling฀the฀
new฀Cobra฀line-up฀of฀innovative฀
marine฀products฀with฀established฀
brand฀equity฀provides฀limitless฀
opportunity฀in฀a฀new฀market฀
category.฀Exhibiting฀at฀marine฀
trade฀shows฀and฀targeted฀
advertising฀are฀part฀of฀the฀launch฀
plans฀for฀Cobra’s฀2004฀marine฀
product฀line.฀
Cobra’s award-winning
SkyNav 3000 Mobile
Navigation System eliminates
the need to download from
computers and comes loaded
with street-level detail maps
of all 48 contiguous states
in the U.S. and most major
cities in Canada, providing a
true “Plug and Go” system.
Users can beam an address
directly to the unit from
selected PDAs with an
infrared port, an exclusive
feature only from Cobra.
During฀2003,฀Cobra฀continued฀
its฀development฀of฀another฀
GPS฀product฀category,฀mobile฀
navigation฀systems.฀Investing฀
in฀product฀development฀talent,฀
and฀forging฀new฀strategic฀
alliances฀including฀Cobra’s฀
alliance฀with฀operating฀system฀
expert฀Horizon฀Navigation฀
—฀and฀obtaining฀access฀to฀the฀
#1฀mapping฀provider฀in฀mobile฀
navigation,฀NAVTECH®,฀—฀will฀
enable฀Cobra฀to฀introduce฀
another฀superior฀line฀of฀products,฀
SkyNav฀2000฀and฀3000฀Mobile฀
Navigation฀Systems.฀Named฀
the฀“Best฀of฀Innovations฀2004”฀