Cobra 2003 Annual Report Download - page 13

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C O B R A ฀ A N N U A L ฀ R E P O R T ฀ 2 0 0 3 ฀
P A G E 1 1
By diversifying products lines, the channels of distribution and the target audiences, Cobra decreases
its reliance on any single category. During this evolution of the Company, Cobra has identified those
emerging technologies offering the greatest potential and staked a claim. As the Company pursues
leadership positions, innovation propels Cobra to not only beat the competition, but also set the bar for
the industry. And as perpetual innovators know, the bar is never stationary; it is a moving target. Named
as one of Deloitte & Touche’s Fast Track 50 companies in Chicagoland in 2003 for the fourth year in a row,
Cobra Electronics is one of the “companies that will lead the world in technology and innovation, both
here in Chicago, and around the world, for years to come.”
Fiscal 2003 was a pivotal year in the evolution of Cobra Electronics. Investing in the future by forging new
alliances, hiring new product research and development talent, evaluating and refocusing our channel
distribution strategies, expanding target market demographics and, most importantly, developing superior
consumer electronics products made 2003 an important year in Cobra’s evolutionary process. With a
focus on technology in three key categories of Personal Communications, Marine and Navigation, Cobra
Electronics heads boldly into 2004 and beyond.