Cobra 1998 Annual Report Download - page 8
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6MicroTALK radios are allowing Cobra to participate in–and
enhance–its consumers’ lifestyles in ways that were previously
unimaginable.
These ingenious two-way radios let families and friends easily keep in touch in hundreds of
situations where they typically get separated and out of earshot, such as shopping malls,
amusement parks and ski resorts. Parents can now maintain contact with children who ride their
bikes to friends’ houses or neighborhood parks. In the event of an emergency–or to call them
home for dinner–parents can make instant contact with the simple push of a button. And families
traveling closely together can use their MicroTALK radios for car-to-car conversations about
meal plans or travel directions.
Cobra’s MicroTALK radios are unmatched when it comes to user-
friendliness. Special features that have received rave reviews from
consumers–as well as numerous influential publications–include:
incoming call alert that lets one user “ring” another user; voice
scrambling that keeps conversations private; talk confirmation
tones that subtly let users know when the other party is done
talking; and a retractable antenna for enhanced comfort. These
features–coupled with outstanding sales results–enabled the
MicroTALK line to be named “Product of the Year” by one promi-
nent retailer and to receive four Design& Engineering awards at
the International Consumer Electronics Show. With this
kind of acclaim, it’s no wonder the MicroTALK line rocketed to
the category’s number two position in retail shelf space only four
months after its national introduction.
Cobra CB radios are also a frequent source of entertainment. In
addition to serving as a vital and longer-range communications
link, CB radios are used by professional drivers and other
motorists as a lively “chat site” to keep them alert and stimulated
as they navigate the nation’s roads and highways. More and more
young adults are finding that CB radios can be an economical–
and fun–alternative to cellular phones when it comes to staying
in touch around town and on the road.
THE YEAR IN REVIEW — Cobra at Play
Made for malls!
Cobra’s
MicroTALK
two-way radios make
it easy for friends
and families to keep
connected even when
they’re at opposite
ends of the mall.