Cobra 1998 Annual Report Download - page 6

4Cobra has a long and distinguished history of providing
communications products that enhance safety and convenience, with
more of these products being put to use in the workplace than ever
before. Perhaps the most obvious example is the CB radio, which
continues to be the most vital “tool of the trade” for some of the
hardest-working people anywhere: professional truck drivers.
In  Cobra is once again responding to its consumers’ needs
by introducing the NightWatch line of illuminated radios, which
enhance drivers’ safety by making it dramatically easier for them
to see and adjust their CB controls at night.
Cobra’s Safety Alert traffic warning system is also finding a home
for itself in the workplace. Road construction companies are
utilizing Safety Alert transmitters as a cost-effective way to
improve safety by alerting motorists to reduce speed as they
approach highway work zones. In addition, more and more
municipalities and organizations are installing Safety Alert trans-
mitters as a means of improving the response times and safety of
their emergency vehicles.
Perhaps the greatest opportunity for Cobra to expand its pene-
tration of the workplace is its new line of MicroTALK two-way
radios. The number of potential business-related applications
for this technology is almost endless, including construction
crews, retail stores, restaurants and warehouses. Many of these
businesses have traditionally used large, heavy, expensive radios
for their two-way communications. Cobra’s MicroTALK radios
are dramatically smaller, lighter and less expensive. To reach
these businesses, Cobra was able to gain placement of two of its
models in the OfficeMax chain in late .
THE YEAR IN REVIEW — Cobra at Work
See the light!
Cobra’s breakthrough
NightWatch technology
makes night driving more
convenient–and much
safer–for professional
truck drivers.