Chrysler 2012 Annual Report Download - page 104

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Report on Operations
The Group’s Guidelines on Investment in Local Communities provide indications on how to manage activities to benefit local
communities and establish commitments that are consistent with the characteristics and positioning of each brand. Each initiative
is managed at plant, company or brand level, except where the level of financial commitment requires approval and management
at Group level.
During 2012, the Group’s local community initiatives covered a variety of areas, including: 53.1% to promote education, culture and
art; 21.7% to develop social welfare projects (support for the disabled, assistance for the elderly, etc.); 5.7% for emergency relief
efforts; and 19.5% for other areas, including healthcare.
By region, Group investment in local community initiatives was primarily concentrated in Latin America, which accounted for 54.2% of
total resources committed, followed by North America (24%), Europe (17.3%) and Rest of World (4.5%).
Specific indicators are used to measure the benefits of all major local community initiatives and regularly assess whether the Group’s
activities are in line with the needs of those communities. On the basis of those assessments, programs may be further developed,
extended to other areas, and even converted into a long-term commitment.