Chili's 2014 Annual Report Download - page 6

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BUILDING ON A SOLID FOUNDATION
We are pleased the plans we put in place to grow Chili’s and Maggiano’s
continue to produce results. The foundation we have built is enabling us to
take these brands to greater heights, making them the restaurants of choice
for our guests.
Going forward, we will continue to drive top-line growth while enhancing the
experience of our team members and guests. We will continue to execute
initiatives that strengthen our brand relevance and further differentiate us
from our competitors.
In fiscal 2015, we will:
Continue to innovate our menus with Fresh Mex variations, new
differentiated products, and lighter take options;
Leverage technology to launch a loyalty program and enhance our
guests’ experience at the table, online, and on their mobile devices;
Offer consumers a new Chili’s experience with more at-home entrees
available in the frozen aisle of national grocers;
Continue to build new restaurants within all three divisions of our
business.
All of these initiatives, paired with a strong cash flow, will help generate
fiscal 2015 EPS in the range of $3.00 to $3.15, as we continue toward our
long-term goal of fiscal 2017 EPS of $4.00.
We have momentum. We have the right team and the right strategies in
place to maintain this positive trajectory. We appreciate our valued
shareholders and the continued support of our business.
Sincerely,
Wyman T. Roberts
Chief Executive Officer and President