Cathay Pacific 2015 Annual Report Download - page 7

Annual Report 2015
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The Group’s performance in 2015 was better than in 2014. The business benefited from low
fuel prices. The high passenger load factors experienced in the first half of the year continued
in the second half. This reflected strong economy class demand. Premium class demand was
not as strong as expected on some long-haul routes. Air cargo demand, which came under
pressure during the second quarter of the year, remained weak in the second half. There was
an improved contribution from the Group’s subsidiary and associated companies. We
strengthened our network and improved our products and services.
Our new livery was unveiled in November 2015. In January 2016, we announced that Dragonair
is to be rebranded as Cathay Dragon, as part of an effort to create a more consistent travel
experience between the two airlines. In our 70th anniversary year, we remain deeply
committed to strengthening the position of Hong Kong as one of the world’s leading
aviation hubs.
2015 in Review
Award-winning products and services
• The refreshment of the first class seats in our Boeing
777-300ER aircraft was completed in March 2015. We
rejuvenated the look and feel of the cabins and improved
bed linen, headsets and seat controls. 33 aircraft have
the refreshed first class seats.
• The installation of the new long-haul business class and
long-haul economy class seats was completed in all
our Airbus A330-300 aircraft in May 2015 and Boeing
777-300ERaircraftinSeptember2015.
• The installation of new regional business class seats was
completed in our Boeing 777-200 aircraft in January
2015. All of Cathay Pacific’s regional aircraft now have
these seats.
• At the end of 2015, five of Dragonair’s Airbus A320-200
aircraft had been fitted with new business and economy
class seats and wireless inflight entertainment systems.
The rest of Dragonair’s Airbus A320 aircraft will be fitted
with new seats and entertainment systems by 2018.
• The first class lounge at The Pier reopened in June 2015
following an extensive refurbishment. Its design and
services have been well received.
• The Pier business class lounge was closed for renovation
in July 2015 and will reopen in the second quarter
of 2016.
• Our new lounge at Haneda in Tokyo, which opened in
November 2014, has been well received by passengers.
We opened lounges in Manila (in May 2015), Bangkok (in
June 2015) and Taipei (in November 2015). The design of
all these new lounges follows the Haneda lounge.
• Our lounge in San Francisco has been expanded since
October 2015. The expanded area has a new deli counter
as well as additional shower rooms and seats.
• The final stage of the refurbishment of the business
class lounge in Los Angeles was completed in May 2015.
• The first and business class lounge at Heathrow airport
in London was closed for renovation and expansion in
November 2015. It will reopen in the second quarter of
2016. We are relocating and updating our lounge in
Vancouver, which is scheduled to reopen in the second
quarter of 2016.
• We offer streamed digital newspapers and magazines in
our Hong Kong lounges. We will begin to offer these
services in our lounges outside Hong Kong from the last
quarter of 2016.
• In 2015, Cathay Pacific was named Best Transpacific
Airline in the Skytrax World Airline Awards; Most
Attractive Employer in the Randstad Award; Best
Frequent Flyer Programme and Best Airline Lounge in
the Business Traveller Asia-Pacific Awards; and Best
Airline for Inflight Retail at the Airline Retail Conference
Asia Pacific.