Cathay Pacific 2015 Annual Report Download - page 12

Cathay Pacific Airways Limited
10
• In March 2015, Cathay Pacific participated in WWF’s
annual Earth Hour activity. We switched off all non-
essential lighting in our buildings and on our billboards.
• Our retiring Airbus A340 aircraft are being dealt with
under PAMELA (Airbus’ Process for Advanced
Management of End-of-Life Aircraft). This enables old
aircraft to be dismantled (and disposed of or recycled)
in a sustainable manner. Four aircraft were recycled
in 2015.
• We share environmental best practice and experience
with Air China.
• Cathay Pacific is a constituent of the FTSE4Good Index
and the Hang Seng Corporate Sustainability Index. We
responded to the Carbon Disclosure Project climate
change and supply chain questionnaires.
• Our 2014 sustainable development report (entitled
“Sustaining a Life Well Travelled”) is available at
www.cathaypacific.com/sdreport.
Contribution to the community
• In February 2015, Hong Kong SAR Chief Executive
CY Leung was the guest of honour on a community flight
organised by Cathay Pacific. The 90-minute flight on a
Boeing 777-200 aircraft was a special treat for 200
people from 60 less-advantaged families in Hong Kong.
Most of the participants had never flown before. We
operated another community flight in January 2016,
again with the Hong Kong SAR Chief Executive as our
guest of honour.
• In November 2015, Dragonair organised Journey of
Dreams, a flight for 50 beneficiaries of the Hong Kong
Labour and Welfare Bureau’s Child Development Fund.
The participants were from less-advantaged
backgrounds and had never flown before. Prior to the
flight, they were given a behind-the-scenes look at
airline operations.
• Cathay Pacific supports UNICEF through its “Change for
Good” inflight fundraising programme. In August 2015 we
announced that the airline’s passengers had contributed
more than HK$11.3 million in 2014 to help improve the
lives of less-advantaged children around the world. Since
its introduction in 1991, more than HK$155 million has
been raised through the programme.
• A percentage of “Change for Good” donations are
passed to the Cathay Pacific wheelchair bank, which
raises funds to provide specially adapted wheelchairs for
children with neuromuscular diseases. Since its
formation, the bank has raised more than HK$12 million
and has benefited more than 400 children.
• In May 2015, a group of Cathay Pacific staff went to
Sichuan province in Mainland China to see how “Change
for Good” donations are put to good use within the
local community.
• The Cathay Pacific Volunteers, made up of around 1,400
staff from the airline, contributed their free time to
support the local community in Hong Kong. Their
activities included the “English on Air” programme, which
has helped more than 2,200 students to improve their
conversational English skills and job interview skills,
acting as mentors to beneficiaries of the Labour and
Welfare Bureau’s Child Development Fund, participation
in a 24-hour pedal kart event to develop young people’s
teamwork and taking part in a food donation programme
organised by Cathay Pacific Catering Services (H.K.)
Limited and Feeding Hong Kong.
• We organised tours of our headquarters at Hong Kong
International Airport for around 10,000 visitors from
schools and NGOs in 2015.
• In October 2015, the Dragonair Youth Aviation Academy
organised a career workshop for some 100 young
people, providing them with an opportunity to learn
about Hong Kong aviation organisations through talks
and visits to facilities.
2015 in Review