Casio 2008 Annual Report Download - page 18

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Casio regards its corporate social responsibility as a priority management issue (see chart below). The Company carries out social
contribution initiatives that leverage its unique know-how and management resources, as well as the expertise and experience possessed
by each employee, to realize contributions to the community that bear the unmistakable Casio hallmark.
In line with the Charter of Creativity for Casio, we utilize our close communications with all categories of stakeholder to discover
what Casio can do to fulfill its duties as a good corporate citizen. We undertake proactive and voluntary social contribution in the
confidence that the discharge of our responsibilities will gain us the trust of all our stakeholders.
Casio receives award for energy management at HQ building
Casio has received an award from the Kanto Bureau of Japan’s Ministry of Economy, Trade and Industry for superior performance in
energy management at its headquarters building in Hatsudai, Tokyo. This award, which was initiated by the ministry to encourage
energy conservation initiatives, is given to companies that achieve significant improvements in the rational use of energy through meth-
ods that can become a model for imitation by other plants, office buildings and commercial facilities. Casio has replaced various types
of equipment at its head office building with more energy-saving models, and all staff working at the building wear cool clothing in the
summer to allow air-conditioning thermostats to be turned down. These are just two examples of the many ways in which Casio tackles
energy conservation at its headquarters building from the twin perspectives of equipment specifications and human behavior patterns.
Casio Supports Breast Cancer Foundation
Campaigns to raise awareness of the importance of breast cancer prevention
came to the fore in the United States around 1980, and pink ribbons were
adopted as the symbol of this movement.
Casio America, Inc. supports the National Breast Cancer Foundation
(NBCF), which is the principal U.S. organization devoted to raising awareness
of this issue. As part of its support efforts, the company has launched on
the market a version of the Exilim EX-Z75 digital camera with a pink body
and a pink ribbon lanyard. The model, called the Exilim EX-Z75 Pink Ribbon
Special Package, was put on sale in October 2007. A certain percentage of the
profits from the sale of this product is donated to the Breast Cancer Research
Foundation through the NBCF.
Corporate Social Responsibility (CSR) Activities
Scholarship & research
Environmental conservationSupporting local communities
Art & culture
Next-generation education
Five Priority Fields of
Social Activity
16 CASIO COMPUTER CO., LTD.