Casio 2008 Annual Report Download - page 16

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Research and Development / Intellectual Property
Basic Research and Development Stance
Based on its corporate creed of “Creativity and Contribution,” the Company’s research and development activities are aimed at contrib-
uting to society through development of original products. To drive future development and evolution of innovative products, we have
pinpointed the following seven technology domains and are actively seeking out and developing technologies within them.
• LSI technology
• High-density mounting technology
• Device technology
• Telecommunications and digital broadcasting technology
• Information network/system technology
• Software and IP (algorithm) technology
• Environmental technology
Within these technology domains, we are creating individual themes essential to the development of each business, to meet the follow-
ing needs:
(1) Strengthening and developing current bases of the Company’s “stable” businesses
(2) Nurturing strategic businesses to serve as stable earnings drivers
(3) Supplying commercially viable next-generation products and services that can respond to changing social, business-environment and
consumer trends.
Intellectual Property Initiatives
Intellectual property is an important management resource enabling Casio to continue its mission of launching unique new products.
While respecting the intellectual property rights of others, Casio protects its own businesses using a unique approach to intellectual
property management, and also strives to increase its corporate earnings by leveraging its intellectual property.
The following four policies guide Casio’s efforts to properly secure, protect, and manage its intellectual property.
(1) Making Casio a company with a strong technology foundation and effective intellectual property management
(2) Making full use of intellectual property rights
(3) Avoiding the risk of intellectual property rights infringement
(4) Fostering specialists in handling intellectual property issues
In addition to creating a patent framework for all strategic technology domains, and establishing basic and de-facto patents for them,
the Company is also actively engaged in filing patent applications and acquiring patent rights not only in the US and Europe but also in
Asian nations.
Casio also protects and upholds its brand value in terms of trademark and design rights, and takes active steps in cooperation with
certain countries to protect its brands from unlawful copycat manufacturers.
Patent Advisory Engineer System
Techno Power
Invention award system
Patent application and rights
acquisition activities
Protection of brands and designs
Securing superiority by making
the most of owned rights
Personnel training
Intellectual property
education system
Support for
invention creation
Protection of
intellectual property
Leveraging
intellectual property
Licensing activities
Avoiding third-party patent risks
Initiatives for creating intellectual property
14 CASIO COMPUTER CO., LTD.