Casio 2002 Annual Report Download - page 4

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1. Original products with a competitive edge
To improve earnings, it is essential that original
products with a competitive edge be developed.
We will accomplish this by utilizing our core com-
petencies in lightweight and compact design,
energy efficiency, high-density mounting, commu-
nications, and multimedia processing technologies
to create value-added products. We will race ahead
of other companies as we create new markets
with timely launches of these products.
We have designated our timepieces, digital cam-
eras, and Mobile Network Solutions (MNS) category
as strategic businesses and have set the following
strategies to fortify earnings from a long-term
perspective.
• Create an “On Time All the Time” culture with
WAVE CEPTOR (radio-controlled and solar
powered) timepieces
No need to adjust the time + no need to change
batteries = maintenance-free timepieces
Wristwatches have come a long way. They have
evolved from mechanical to quartz and from quartz
to radio controlled and solar powered. We aim to
expand the market for radio-controlled watches
and solar powered watches by boosting brand
and product recognition.
• Inspire new applications for digital cameras with
thin high-resolution card models
In June 2002, we launched EXILIM, the world’s
thinnest card-sized digital camera with an LCD
viewscreen (as of July 2002). We look to broaden
the market by expanding possibilities, mainly
through products based on a new concept:
“Wearable Card Cameras.”
• Capitalize on the flying start of third-generation
cellular phones
From the end of the fiscal year under review, we
began supplying KDDI Corporation with its first
camera-equipped GPS au service cellular phone,
which incorporates our wafer-level chip-size pack-
age (W-CSP) technology. This product has been
enjoying great popularity since its launch. In the
future, we will continue to set ourselves apart by
providing cellular phone models with tremendous
competitive strength.
• In light of current market conditions, we have
decided to hold off on new investment into con-
sumer PDA models for the foreseeable future.
However, as steady growth is expected in corporate
PDAs, we will foster and even augment operations
in this area.
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