Casio 2001 Annual Report Download - page 8

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6
PRODUCTS, TRENDS AND ACTIVITIES
CONSUMER
In the fiscal year under review, although the market for electronic musical instru-
ments and audio equipment was harsh, we continued to hold the top domestic
market share of electronic dictionaries. In addition, digital camera sales were brisk
due to the expansion of our lineup of models ranging from high-end cameras with
3.34-million-pixel resolution to low-end cameras with 310,000-pixel resolution.
As core products in Casio’s
digital imaging business
, digital cameras are developed in
the future using exclusive state-of-the-art technology. We have successively released
products in the EZ-USB series, a new genre of electronic stationary, in which we are ex-
panding our lineup of peripherals for PC users. Casio is advancing all of its stand-alone
consumer products to be network connectable, from musical instruments to electronic
dictionaries, as a
personal solutions business
exemplified in the EZ-USB series.
ELECTRONICS
TIMEPIECES
Although fiscal 2001 was a harsh year due to the worldwide drop in demand for
timepieces, we introduced new products that will lead to new developments. We
have received particularly high praise for our WRIST CAMERA, which was released
in June 2000, followed by a second model in July 2001. Images taken with the sec-
ond model can be viewed in color on a PC, and in black and white on its own display
as with the first model.
Following the completion of infrastructure in Japan, timepieces that automatically ad-
just the time by receiving Japan Standard Time transmissions from the
Communications Research Laboratory (CRL) of the Ministry of Public Management,
Home Affairs, Posts and Telecommunications have begun to attract attention. Last year,
Casio started sales of G-Shock wristwatches with this function and is now steadily intro-
ducing the new WAVE CEPTOR series of products, which possess the same function. We
are planning product introduction in the United States, where we expect firm demand,
as the necessary infrastructure is put in place.
By pursuing the concept of wrist technology through the development of products
possessing functions and technology outside the framework of conventional time-
pieces, Casio intends to breathe new life into the timepiece market.