Casio 2001 Annual Report Download - page 10

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8
ELECTRONICS
MOBILE NETWORK SOLUTIONS (MNS)
As an important source of business for fiscal 2001, MNS made considerable con-
tributions to sales. Our personal digital assistant (PDA) CASSIOPEIA®series,
which uses Microsoft®Windows®for Pocket PC operating systems, has been es-
pecially well received. We began sales of the CASSIOPEIA®E-707 with integrated
communications functions for business applications last year in the domestic
market and will launch the new CASSIOPEIA®BE-300 as a series of Pocket
Managers in September 2001 in North America. We aim to expand our global
share of the PDA market by launching affordably priced BE-300 products with
high specifications.
We have also received favorable reviews of our water- and shock-resistant
cellular phones for the cdmaOne™ service provided by the KDDI Group’s au
Corporation.
We expect a slowdown of cellular phone growth in the world market and in-
creasingly fierce competition in the PDA business. In this environment, Casio will
use its unparalleled technology and brand power to drive growth.
SYSTEM EQUIPMENT
Raku-ichi, a machine for office management targeting small-scale business
managers, showed brisk domestic growth. In March 2001, we also began sales
of the top-of-the-line color page printer SPEEDIA N5, which is the fastest color
printer in the world at 29 pages a minute (as of July 2001). Casio will continue to
introduce products using its innovative technological capabilities to further en-
hance business user convenience.