Carphone Warehouse 2008 Annual Report Download - page 16

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Provision of mobile handsets
and connections, accessories,
and related products and
services through 2,411 stores,
call centres and the web across
9 European countries.
Provision of insurance products
covering loss, theft or damage to
mobile handsets. 2.4m customers
across Europe.
Strategy
To maintain or grow the penetration
of Insurance sales relative to
subscription connections, through
ongoing training and the introduction
of a wider range of products;
to reduce churn through improved
management of existing customers.
ARPU-sharing agreements
with networks through which the
Group receives a percentage of
customers’ monthly bills in return
for customer recruitment.
Strategy
To maintain or improve existing
arrangements and seek ARPU-sharing
agreements with additional networks.
Retail (including Online) Insurance Ongoing
4The Carphone Warehouse Group PLC Annual Report 2008
Distribution
Comprises our Retail operations, mobile airtime reselling
business and all other directly related business streams.
Overview of Business Divisions% of Group RevenueBrands
4%47% 12%2%
Improving quality of
service and profitability
The Carphone Warehouse is Europe’s leading independent retailer of mobile
phones and services, with 2,411 stores across 9countries. Our UK Fixed Line
business has grown from its launch five years ago to being the number three
operator in residential telephony and broadband, through a combination
of strong organic growth and strategic acquisitions.
Reselling mobile network capacity
and developing our own brands
to broaden the proposition available
to our retail customers in the UK
and Germany.
Strategy
To bring innovative products
to market to attract new
customers and to manage
existing customers profitably.
Mobile
Group Overview
Strategy
To grow our market share by opening
new stores and developing additional
distribution channels; to evolve the
business model, to address the
changing needs of customers by
providing a wider range of hardware
and connectivity options.