Carphone Warehouse 2002 Annual Report Download - page 10

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Putting customers
in the picture
Review of operations
Data services
Alert to new
opportunities
Left to right, Goalflash text alerts,
the Nokia 7650 camera phone,
and the XDA by O2, an integrated
phone and PDA.
Sony Ericsson T68i above and
P800 top.
8The Carphone Warehouse Group PLC Annual Report 2002
• MViva subscriber base up to 683,000 registered users
• Turnover up to £1.8m (2001 – £1.1m)
• Loss (£2.4m) (2001 – (£5.3m))
During the last twelve months, we have restructured our Data services
operation to align it more closely with our Distribution business. We
have concentrated on revenue generating products and services, which
now retail through our store portfolio. This has produced a significant
turnaround in the performance of this division.
Our Data services division generated revenues of £1.8m against
£1.1m in 2001, with losses of £2.4m against £5.3m in 2001. Most
encouragingly though the business has moved to profitability since
September 2001. We currently have 683,000 registered MViva customers
and continue our close partnership with AOL.
We have experienced particular success with our text message alerts
service for European football results and news, branded "GoalFlash",
and similar text services for the English cricket Test Matches, Six Nations
rugby matches, Formula 1races and The Mirror news service.
This division also manages the launch of new mobile products, such
as the XDA by O2and the Pogo device, which was retailing in the UK from
February 2002. In the coming year we anticipate the arrival and customer
uptake of Multimedia Messaging Services (MMS), which will allow users
to send and receive picture images from their mobile phones. In addition
new mobile games applications will be widely available as more advanced
software is standardised on mobile handsets.
In this context we feel that we are perfectly positioned to explain
and advise our customers on the new services available and to assist all
parties within the wireless world, by enhancing awareness of the
benefits of the Wirefree Future.
Performance improved as a result of delivering
new products and services, with growth in texting
and targeted messaging services.