Carnival Cruises 2008 Annual Report Download - page 6

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6
The principal itineraries visited by North American-sourced cruise guests in 2008 were
the Caribbean, the Bahamas, Mexico and Alaska. In addition, North American cruise guests
visited northern Europe, the Mediterranean, New England and Canada, Bermuda, Hawaii, the
Panama Canal and other exotic locations, including South and Central America, Africa, the
South Pacific, the Far East and India.
Carnival Cruise Lines, Princess, Holland America Line and Seabourn source their guests
primarily from North America. Cunard sources most of its guests from the United Kingdom,
North America, Germany and Australia, and Costa sources some of its guests from North
America, especially during the winter season when it has one ship homeported in Fort
Lauderdale, Florida.
Carnival Cruise Lines, our largest brand, has been providing its fun and casual style
of cruising for over 36 years, and currently operates 22 contemporary ships, with an
additional ship contracted for delivery in each of 2009 and 2011. In November 2009, Carnival
Cruise Lines' 1,450-passenger capacity Holiday is expected to be transferred to Ibero.
Carnival Cruise Lines offers quality cruise vacations at affordable prices and its "FUN FOR
ALL. ALL FOR FUN." service mark captures the authentic spontaneous fun of a Carnival Cruise
Lines vacation experience. All of Carnival Cruise Lines' ships were designed and built as
floating resorts, which is exemplified by Carnival Splendor, the newest and largest "fun
ship" that debuted in July 2008. Carnival Cruise Lines' cruises typically range from three
to seven days and sail from 22 different homeports, including 15 in North America. Carnival
Cruise Lines' ships call year-round on ports in the Caribbean, the Bahamas and Mexican
Riviera. In addition, Carnival Cruise Lines' ships also offer seasonal cruises to Alaska,
Canada/New England, Europe, South America and the Hawaiian Islands.
In 2007, Carnival Cruise Lines announced its $250 million product enhancement
initiative to its eight Fantasy Class ships under the "Evolutions of Fun" program, which is
expected to be completed over a period of several years. This ship refurbishment and
product enhancement initiative includes upgrades to all guest accommodations and a variety
of public areas, introducing new water parks with a four deck-high waterslide, an 82-foot
long racing waterslide and a fun-filled spray park, redesigning the mid-ship pool area and
the creation of "Serenity," an adults-only deck area. Carnival Splendor is the newest ship
in the fleet and it includes many of the features of Evolutions of Fun. Carnival Cruise
Lines is continually seeking to introduce ways to keep its cruise experience fresh and
exciting, including expanded dining choices, spacious staterooms featuring the Carnival
Comfort Bed sleep system, spectacular entertainment, innovative children's programming,
revitalizing spa services and action-packed casinos.
Princess, whose brand name was made famous by the Love Boat television show, recently
celebrated its 43rd anniversary. Princess, the world's third largest cruise line, operates
a fleet of 17 modern ships. Princess offers over 115 unique itineraries to more than 350
destinations, with cruises generally of seven to 14 days, and three world cruises in 2009
that exceed 100 days. Princess is a leading cruise line in international and exotic regions
all over the world, including Alaska, Asia, Europe, the South Pacific, including Australia,
and South America. Some of Princess' Caribbean cruise offerings feature a private island
destination, known as Princess Cays which Princess leases and operates, that is located on
the island of Eleuthra in the Bahamas.
Princess is widely recognized among travel agents as an innovative, premium cruise
line. Substantially all of Princess' ships reflect an innovative design philosophy called
"Big Ship Choice, Small Ship Feel," emphasizing a broad variety of amenities combined with
the more intimate ambience found on smaller vessels. Virtually all of Princess' ships
feature the Personal Choice Dining program, offering guests flexibility, convenience and
quality in an array of anytime, traditional, specialty and casual dining options. A quality
service program entitled C.R.U.I.S.E. (Courtesy, Respect, Unfailing In Service Excellence)
helps ensure extremely high standards of service throughout the fleet.