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33
Fiscal 2006 Review
Sales in the Camera segment
increased 18.5 % year on year to
¥1,041.9 billion.
Supported by rapid growth in
emerging markets, compact
digital camera unit sales climbed
over 20% to 18.6 million units in
2006. Canon has further
strengthened its competitive
advantage by releasing models
such as the PowerShot SD800 IS DIGITAL ELPH (DIGITAL IXUS
850 IS in some areas), equipped with the DIGIC III imaging
processor featuring Face Detection Technology.
Canon’s worldwide sales of digital SLR cameras on a unit
basis were extremely impressive, jumping approximately 30%
over the previous year. Canon, with its formidable lineup, main-
tained its commanding lead in the market. This lineup includes
the EOS Digital Rebel XTi (EOS 400D in some areas) entry-level
model, the EOS 5D for advanced amateurs, and the EOS-1Ds
Mark II and the EOS-1D Mark II N for professional photogra-
phers. In line with the sales growth for digital SLR cameras, the
Company also achieved record sales of interchangeable lenses.
Canon launched the high-definition HV10 digital video
camcorder in 2006. With a full HD CMOS sensor for moving
images and a DIGIC DV II imaging processor built into a compact
body, this camcorder realizes vivid high-definition images that
are tops in the industry.
Canon expanded its SELPHY series
of compact digital photo printers with
the release of the SELPHY ES1, featur-
ing an integrated ink and paper cas-
sette. With the built-in DIGIC imaging
processor for simple operation and
high-quality photo prints, this model has
generated robust sales growth.
Canon reinforced its lineup of LCD
projectors with the introduction of such
models as the SX6 and SX60, both of
which are equipped with a liquid crystal
on silicon (LCOS) panel and Canon’s
exclusive Aspectual Illumination System
(AISYS) optical system.
Innovative Technology
Face Detection Technology
Canon developed Face Detection Technology to facilitate
clearer pictures of people’s faces. Face Detection Technology
is able to detect faces and then optimize focus and exposure
accordingly. Face Detection AF finds faces within the frame
and sets the optimal focus. For group shots, the AF system
can detect up to nine faces in the frame and sets the most
suitable focus accordingly. Canon’s AE system automatically
adjusts the exposure and flash to ensure proper illumination
of both the faces and the overall scene, eliminating the
common problem of darkened or overexposed faces. This
leading-edge technology
enhances user-friendliness and
the pleasure of picture taking.
The evolution of the DIGIC
imaging processor has enabled
the addition of this new func-
tion to Canon digital cameras.
Face Detection Technology
Canon’s Face Detection technology helps
camera users to capture crisp, clear shots of
human subjects to eliminate blurred or over-
exposed faces.
l Not applied l Applied
PowerShot SD800 IS DIGITAL ELPH
(DIGITAL IXUS 850 IS in some areas)
REALiS SX6
(XEED SX6 in some areas)
HV10
DIGIC III
1,100‚000
0
Sales Results:
Cameras
(Millions of yen)
02 03 04 05 06
0
220000
440000
660000
880000
1100000
485,778
653,540
763,079
879,186
1,041,865