Canon 2006 Annual Report Download - page 24

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22
CORPORATE SOCIAL RESPONSIBILITY
Canon’s corporate philosophy of kyosei embodies the very essence of CSR
and demonstrates the Company’s commitment to creating a better world.
Canon’s Basic Approach to CSR
Canon’s corporate philosophy is kyosei, which can be
defined as “Living and working together for the
common good.” In addition to the basic principle of
returning a portion of profits to society, Canon believes
that involvement in environmental conservation and
social contribution activities is the natural responsibility
of an Excellent Global Corporation. Aiming to become a
company worthy of admiration and respect worldwide,
Canon is engaged in such activities on many fronts.
Environmental Activities
Life Cycle Assessment
Canon conducts its environmental activities from the
standpoint of life cycle assessment (LCA) to ensure that
products are environmentally friendly at every stage,
from procurement and production to use and recycling.
The Company promotes energy and resource conserva-
tion as well as the elimination of hazardous substances
in all of its business operations.
Factor 2
Canon’s mid-to long-term environment-management
plan, known as Vision 2010, centers on “Factor 2,”
which targets the doubling of resource efficiency across
all of the Group’s business operations by 2010, using
2000 as the baseline date. The “Factor” is calculated as
the ratio of net sales to life cycle CO2emissions (CO2
emissions throughout the entire life cycle of all Canon
Group Products).
Production Stage
Working on a collaborative basis, Canon and its
suppliers have adopted the Canon Green Procurement
Standards, which favor materials and products that
reduce environmental impact.
In the design stage, Canon’s use of 3D-CAD
systems has reduced the amount of waste generated
from the creation of prototypes. The Company makes
every effort to develop and manufacture lighter and
smaller products that use less material and thereby
consume fewer resources. Canon was among the first
companies to develop alternative technologies for
regulated hazardous substances in anticipation of the
European Union’s RoHS Directive. Furthermore, the
Company promotes energy conservation in its produc-
tion activities through such measures as the installation
of energy efficient technologies and facilities, and the
purification and reuse of water used in manufacturing
processes. Canon has also achieved zero landfill waste
at all manufacturing sites. In the area of distribution, the
Company is actively implementing a worldwide modal
shift, switching from trucks to ships and railway
As part of its policy of
Green Procurement, Canon
conducts on-site
verification at a hexavalent
chromium-free plating
factory in Shanghai
Lenses are cleaned at Oita Canon with purified and reused
wastewater from the plant