Callaway 2007 Annual Report Download - page 6

Download and view the complete annual report

Please find page 6 of the 2007 Callaway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 109

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109

2007
2006
2005
$ .19
$ .34
$ .81
E A R N I N G S P E R S H A R E
EARNINGS PER SHARE
Help us nd a cure
Help us nd a cure
Help us nd a cure
nd a cure
Help us
nd a cure
2008 season with a win in Hawaii, continuing
her march toward the record for most career
victories. Our overall staff strength has
never been better with the signing of several
up-and-coming players to our PGA Tour and
European Tour staffs and we’re looking
forward to watching all of them compete
this year.
But our Tour professionals represent just
one part of our extensive plan to reach out to
the public. In addition to our traditional print
and TV advertising, we are exploring ways to
take advantage of untraditional marketing
media designed to educate and excite
golfers of all ages and abilities about our
brands and innovative products. Our website,
callawaygolf.com, is one of the most highly
visited sites among all golf manufacturers
and the weekly television show, “The
Approach with Callaway Golf” is one of The
Golf Channel’s most popular programs.
In late 2007, we established ourselves as an
industry leader in cause-related marketing.
The Callaway Golf Foundation joined forces
with the Entertainment Industry Foundation,
one of North America’s pre-eminent fund-
raising organizations, to build an awareness
campaign for ovarian cancer research. Our
public service announcements featuring TV
star Eva Longoria, along with the inaugural
Callaway Golf Foundation Challenge celebrity
pro-am golf tournament, have helped raise
more than $1 million to fund treatment and
find a cure for the disease while emphasizing
Callaway Golf’s commitment to women.
We are focused on achieving a leadership
position in the fast-growing women’s market
and have implemented a comprehensive
promotional and public relations program,