Callaway 2002 Annual Report Download - page 11

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Callaw ay Golf Compan y is drive n to be a w orld class organ iz ation
that design s, develops, makes and delive rs demonstrably supe rior
and pleasingly different g olf products that incorporate bre akthrough
technologies , backs those products w ith noticeably s uperior cus tome r
serv ice, an d gene rates a return to our share holders in e x ce ss of the
cost of capital. We share eve ry golfe r’s pass ion for the game, and
com m it our talents an d our technology to increasing the satisfaction
and e njoyme nt all golfe rs derive from purs uing that pass ion.
We c o n duct our global business honestly, ethically and
legally, believing that good ethics is good business.
We p ro t ect our brand to assure that it accurately
communicates to the world our core values, goals and beliefs.
We s t rive to produce profits that can be used to fund
breakthrough innovations, reward superior performance by our
employees, and generate excellent returns for our shareholders.
We e n d eavor to grow shareholder value over the long
run by seeking to earn a superior long-term return on the
capital invested in the business, including that spent on
acquisitions.
We e n c ourag e well considered investment in initiatives
based upon business plans with supportable profit goals,
combined with ongoing efforts to manage, contain and reduce
our costs.
We b e lie v e
that the elimination of errors and waste through
the application of Six Sigma principles can greatly assist us in
achieving our quality and profitability goals, and is consistent
with an overall commitment to being a world class organization.
We m ak e every reasonable effort to develop collaborative,
partnership style relationships with our suppliers and
customers.
We w o rk hard to provide a safe and healthful work
environment that is sensitive to ecological and social concerns.
We g iv e b ack to our community in the form of financial
and in-kind support.
Guiding va lu e s, p rin ciples and b e lie fs .
M ISSION STATEM ENT
8 CALLAWAY GOLF COMPANY