CDW 2003 Annual Report Download - page 30

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17
The following table presents net sales dollars by product category as a percentage of total net sales dollars.
Product lines are based upon internal product code classifications. Product mix for the years ended December 31,
2002 and 2001 has been retroactively adjusted for certain changes in individual product categorization.
Analysis of Product Mix Years Ended December 31,
2003 2002 2001
Notebook computers and accessories 12.6 % 12.5 % 14.8 %
Desktop computers and servers 13.2 13.4 13.4
Subtotal computer products 25.8 25.9 28.2
Software 16.8 17.9 16.9
Data storage devices 14.1 14.2 14.5
Printers 13.8 13.3 12.9
NetComm products 9.2 9.4 9.4
Video 9.0 8.8 8.4
Add-on boards/memory 4.4 4.2 4.3
Input devices 3.5 3.2 2.8
Other 3.4 3.1 2.6
Total 100.0 % 100.0 % 100.0 %
The following table represents the change in year-over-year sales dollars by product category for each of the
periods indicated. Product lines are based upon internal product code classifications. The rates of change for the
years ended December 31, 2002 and 2001 have been retroactively adjusted for certain changes in individual
product categorization.
Analysis of Product Category Growth Years Ended December 31,
2003 2002 2001
Notebook computers and accessories 10.4 % (8.3) % (22.0) %
Desktop computers and servers 8.2 7.4 (12.5)
Subtotal computer products 9.3 (0.8) (17.8)
Software 2.7 14.0 42.1
Data storage devices 8.7 5.1 7.9
Printers 13.9 11.1 16.2
NetComm products 7.4 6.6 5.1
Video 11.7 13.3 11.5
Add-on boards/memory 14.1 5.7 (26.2)
Input devices 17.7 20.7 14.5
Other 20.3 27.0 26.3
Year Ended December 31, 2003 Compared to Year Ended December 31, 2002
Net sales in 2003 increased 9.4% to a record $4.665 billion, compared to $4.265 billion in 2002. Of the
9.4% growth in sales, approximately half is attributed to the addition of customers as a result of the Micro
Warehouse transactions. The other half is due to a more favorable I.T. spending environment, particularly
toward the end of 2003, and our investment in our sales force, with the addition of 191 new account managers in
2003 (excluding former members of the Micro Warehouse sales force who joined CDW in conjunction with the
Micro Warehouse transactions). Sales of notebook computers and accessories, printers, video, add-on
boards/memory, and input devices each increased over 10% in 2003 over 2002. Corporate segment sales
increased 5.2% from $3.399 billion in 2002 to $3.575 billion in 2003, and comprised 76.7% of our total sales