Bridgestone 2013 Annual Report Download - page 8

6Bridgestone Corporation
main activities: “restructuring of the tire business SBUs,”
“expansion of the diversied products business,”
“enhancement of governance systems,” and “establishing
a closer bond / linkage between and among the parts of
the entire group.”
In connection with the rst activities, “restructuring
of the tire business SBUs,” and in order to strengthen
governance, including management efciency and risk
management, the Group is considering the restructuring
of the tire business SBUs by expanding the European SBU
to include the Middle East and Africa and combining the
China SBU and the Asia Pacic SBU.
In regard to “expansion of the diversied products
business,” the Group is utilizing the principles of
“selection and concentration.” In the selected businesses,
the Group works to ensure further growth and
improvements by enhancing collaboration among
businesses and promoting globalization.
In connection with the third activities, “enhancement
of governance systems,” the Group is working to ensure
that management decisions are made in a fair and
transparent manner. To that end, the Group is
strengthening the “checks and balance” functions of the
Board of Directors and upgrading the Board committees
that support management, such as advisory committees
to the Board of Directors. These measures are being
implemented in stages on a group and global basis.
Moreover, the Group implements local and regional
policies that are responsive to the needs and characteristics
of each region and business while maintaining
consistency with global strategies and policies.
Finally, by “establishing a closer bond / linkage
between and among the parts of the entire group,”
the Group strengthens the functions supporting
interdivisional activities on a group and global basis and
take steps to see that all SBUs can rapidly meet the
needs of its markets and customers. Moreover, the
Group strengthens collaboration on a group and global
basis through global meetings, such as the Global
Executive Committee.
Management Tasks
The Bridgestone Group’s Approach to CSR
The Bridgestone Group conducts our daily business activities in a way that increases the overall level of our CSR activities based on our
belief that CSR is at the heart of management. These CSR initiatives help the Bridgestone Group achieve its ideal state.
The 22 CSR Focus Points
In 2007, the Bridgestone Group established 22 CSR Focus Points
to serve as a Group-wide common language to guide consistent,
steadfast CSR activities. The Focus Points were selected from
a range of general social requirements and organized according
to three perspectives: importance to the Bridgestone Group,
importance to stakeholders, and progress by the Group in taking
appropriate actions. We pursue these 22 CSR Focus Points by
means of Group-wide “instructions” that embody specific
objectives, policy directions, and approaches. These instructions
are reviewed and revised on a regular basis to ensure that we take
into account changes in social requirements.
Since 2011, each year the Bridgestone Group has conducted
a self-assessment Group-wide to ascertain whether the
instructions based on the 22 CSR Focus Points were being
implemented and functioning properly.
Structure of the 22 CSR Focus Points
CSR through
Business
Activities
CSR from a Social
Standpoint
CSR through
Environmental
Activities
Fundamental CSR Activities