Bridgestone 2012 Annual Report Download - page 9

7Annual Report 2012 Operational Review
consistent for the Group as a whole. Therefore, the Group
will continue to strengthen those aspects of its operations.
As an organizational systems initiative, the Group will
gain an accurate understanding of market and customer
needs in regions worldwide. Based on that understanding,
the Group will evolve and further increase the effectiveness
of the SBU system, which was introduced to reect such
needs optimally and rapidly on a Group and global basis.
Further, in order to prevail and survive amid tough
business conditions, it is critical for the Group to exploit
its wide-ranging and diverse management resources to
the utmost and in accordance with consistent targets and
plans. To realize those objectives, the Group will revise
the Mid-Term Management Plan on an annual rolling basis,
extending it by one year at a time. Those revisions will
enable the Group to respond accurately and rapidly
to dramatically uctuating business conditions as it seeks
to maintain earnings levels. In other words, the Group will
move forward vigorously to build a corporate organization
that steadily increases protability.
In addition, the Group will step up efforts to build
systems that will enable the realization of its responsibilities
as a company toward all of its stakeholders. The Group
will conduct regular yearly reviews of its policy for the
development of internal control systems that ensure
appropriate operations. Moreover, the Group will
undertake reviews of that policy as needed and steadily
develop systems in accordance with the policy. For
corporate governance systems, the Group will take
further steps to ensure that the Company’s decision
making consistently follows fair and transparent rules.
Centering on the Integrated CSR Enhancement
Committee, the Group’s corporate social responsibility
activities will establish systems and heighten the
effectiveness of activities in all areas, including rigorous
risk management for environmental protection, product
safety, compliance and disaster prevention and safety
initiatives; internal control improvement; employee
education; and corporate citizenship activities.
Bridgestone’s Long-term Environmental Vision
In April 2012, the Bridgestone Group set a long-term environmental vision for the year 2050 and beyond with
respect to the three objectives of our Environmental Mission Statement - namely, ecological conservation, resource
conservation and reduction of CO2 emissions - in order to help establish a more sustainable society.
2020 2050 and beyond
In harmony
with nature
Value natural
resources
Reduce CO2
emissions
CO2
reduction
In balance
with nature
100%
Sustainable
materials
Globally-agreed
target
Ecological
conservation and
restoration
Resource
productivity
sustainable
society
Bridgestone Group’s
Environmental Mission
Back casting
Long-term visionMid-term target