Bridgestone 2012 Annual Report Download - page 6

4Bridgestone Corporation
Seeking to be the “World’s undisputed No. 1 tire and
rubber company both in name and reality” as the ultimate
goal of the Group management, the Group will advance
all business activities based on an awareness of its
corporate social responsibility. To that end, the Group will
strive to realize the mission spelled out in its corporate
philosophy—“Serving Society with Superior Quality.” In
addition, the Group will solidify its business footing in
Japan and will rigorously proceed with Group and global
business development on the strong foundation of its
Japanese business.
In accordance with this fundamental approach, we
position the strategic business unit (SBU) organization
and the Mid-Term Management Plan (MTP) as the
foundation of management, and, striving to be a true
global corporation with management optimized on a
Group-wide basis, we step-up the pace of management
reforms and advance operational development.
The Companies face rapid, major structural changes
that can signicantly affect earnings, including changes
in the composition of demand, new competition, and
uctuations in currency exchange rates and the prices of
raw materials and feedstocks. Against that backdrop, the
Companies believe that it will be difcult to achieve
sustained, quality growth solely by pursing external
growth in the scale of net sales and its overseas business.
In addition, although there are signs of recovery in U.S.
business conditions, there are also concerns about a
serious economic recession in Europe and about
decelerating economic growth in emerging countries.
The degree of uncertainty and risk in the global economy
has increased beyond previous levels.
To respond quickly to this uncertainty and risk, we will
strengthen bottom-up proposal functions from the front
lines, communication intended to optimize Group and
global operations, and teamwork for the full utilization of
Group resources. In accordance with the Lean & Strategic
approach, we will create new customer value through
both technology innovation and business model
innovation. In this way, we will strive to be “Dan-Totsu” of
the industry in all aspects of businesses.
MTP2012 Target Performance
Management Target
• To achieve status as a true global corporation
• To achieve “Dan-Totsu” in all our industries
Target Performance
• ROA
More than 6%, “improve further” as target
• Net sales
Yearly average over 5% increase
• Operating income ratio
Achieve 10% as early as possible,
“improve further” as target
• Capital expenditure
Yearly average 250 billion Yen, approximately 50% for tire
strategic projects
MANAGEMENT TASKS
Five Approaches
Expanding strategic tire products
and businesses
Reinforcing fundamental competencies
Making the most use of “vertical and
horizontal expansion” efficiencies
“Selection and concentration”
in diversified products business
Enhancing environmental activities and
eco-friendly products and businesses
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