Blizzard 2003 Annual Report Download - page 6

Download and view the complete annual report

Please find page 6 of the 2003 Blizzard annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 59

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59

Maintaining brand leadership:
Every day, Activision touches the lives of people around the world. From the moment a
consumer stands in front of a store shelf, they are assessing the performance, quality and
value of Activision’s brands. It is consumers who decide whether or not our brands live up
to their promise to deliver compelling interactive entertainment experiences.
Activision has been changing the way consumers spend their leisure time for the past 24
years. In the process, we have built one of the largest portfolios of recognized brands and
today we are one of the most valuable interactive entertainment companies in the world.
In fiscal 2004, we look to continue our track record of creativity and innovation with a
dynamic game slate that spans several genres including high profile Hollywood licenses,
new action sports titles, driving, first-person action and role-playing games.
Best-selling franchises in North America
ACTIVISION IS ONE OF THE MOST RECOGNIZED NAMES
IN INTERACTIVE ENTERTAINMENT.
For calendar 2002, Spider-Manand Tony Hawk’s Pro Skaterwere
two of the top five best-selling franchises in North America for the
console and hand-held platforms.
Providing enhanced financial stability
ACTIVISION’S BALANCED PRODUCT PORTFOLIO INCLUDES BOTH
LICENSED AND ORIGINAL PROPERTIES.
Recognized brands provide enhanced financial stability and
predictability which gives us the flexibility to create additional
financial upside by developing new properties based on original
game concepts.
page 04