Best Buy 2012 Annual Report Download - page 104

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$ in millions, except per share amounts or as otherwise noted
104
14. Segment and Geographic Information
Segment Information
Our chief operating decision maker ("CODM") is our Chief Executive Officer. Our business is organized into two segments:
Domestic (which is comprised of all operations within the United States and its territories) and International (which is
comprised of all operations outside the United States and its territories). Our CODM has ultimate responsibility for enterprise
decisions. Our CODM determines, in particular, resource allocation for, and monitors performance of, the consolidated
enterprise, the Domestic segment and the International segment. Segment managers for the Domestic segment and the
International segment have full responsibility for setting strategy, making operating decisions, allocating resources and
assessing performance within their respective segments. Our CODM does not make operating or other decisions below the
segment levels. Our CODM relies on internal management reporting that analyzes enterprise and segment results to the
operating income level.
We do not aggregate our operating segments, so our operating segments also represent our reportable segments. The accounting
policies of the segments are the same as those described in Note 1, Summary of Significant Accounting Policies.
The following tables present our business segment information in fiscal 2012, 2011 and 2010:
2012 2011 2010
Revenue
Domestic $ 37,615 $ 37,070 $ 37,138
International 13,090 12,677 12,105
Total revenue $ 50,705 $ 49,747 $ 49,243
Percentage of revenue, by revenue category
Domestic:
Consumer Electronics 36% 37% 39%
Computing and Mobile Phones(1) 40% 37% 34%
Entertainment 12% 14% 16%
Appliances 5% 5% 4%
Services 6% 6% 6%
Other 1% 1% 1%
Total 100% 100% 100%
International:
Consumer Electronics 20% 20% 20%
Computing and Mobile Phones(1) 56% 55% 52%
Entertainment 5% 6% 7%
Appliances 10% 9% 9%
Services 9% 10% 12%
Other < 1% < 1% < 1%
Total 100% 100% 100%
(1) During the first quarter of fiscal 2012, the revenue category previously referred to as "Home Office" was renamed "Computing and Mobile Phones" to
more clearly reflect the key products included within the revenue category. However, the composition of the products within this revenue category has not
changed from the previous periods' disclosures.